HomePunch.com, Indian online megastore for home and kitchen appliances has started making its presence felt. With a distinctive brand-driven business model focussing on consumer fulfilment, HomePunch assures superlative services with exciting deals on the wide range of appliances. It caters to the needs of brands, customers and network partners in equal measure. Shoppers can look forward to meeting their daily essential needs by choosing from a wide variety of high-quality appliances from over 500+ brands. HomePunch is based in Delhi-NCR, having a strong team of 25 professionals with expertise in technology and category management. Currently HomePunch is servicing orders in more than 4000 Indian cities.
It brings a direct and enhanced interface between consumers and brands and provides customers brand warranty rather than sellers warranty on the products purchased from the website. Homepunch’s unique pricing model offers single pricing available to consumers ensuring there is no multiple pricing offerings like prevalent marketplaces.
In an interaction with BWdisrupt, Sachin Goel, CEO, HomePunch.com talks in detail about his startup. InceptionKeeping the current e commerce scenario in India consumers have numerous choices available to fulfil their critical home & kitchen appliance needs. Our research revealed there was an inherent need for a specialized service provider, which not only solves this complexity of choice but makes it even easier for the consumer to make an informed decision while making a purchase. The idea was to enable and empower consumers to buy the widest & the best of brands with complete product info at no extra cost. Our offering was to ensure the whole experience is backed with absolute brand assurance and satisfaction unlike prevalent marketplaces and the same time creating an ecosystem of brands (national & international), etailers and consumers under one larger platform.
Market size and opportunityThe Electrical Small Appliances industry is poised to be currently worth ₹15,000* crore and is growing by 10 per cent every year and expected to reach ₹30,000 crore by 2025.
Monetization model Homepunch’s revenue generation will happen through product base commission, services to the Domestic and International brands and through affiliate marketing services and consulting.
ChallengesSetting up a unique and specialized platform like HomePunch, comes with its own set of challenges. We did not wanted to be another me too product for the consumers. Thus building up a right value proposition for the consumers was a challenge and we are thankful that brands supported us in driving our endeavor and making HomePunch India’s first exclusive home appliance megastore. The real challenge lies ahead as HomePunch endeavour’s to bring in more unique value propositions and features in days to come.
OrdersAs HomePunch has just made live the platform to consumers, we are excited to receive an average daily order churn of 160+.
FundingCurrently we are fully funded internally; if the business need arises we would be open to investments.
Market PlansCurrently HomePunch is in the process of building brand identity and establishing it through digital platforms to build required traction and traffic. HomePunch aspires to become the most preferred online destination for anything and everything in home & kitchen appliance segment.
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This is Meghna Shukla. She lives in Delhi. She is an engineering graduate and currently pursuing MBA from Jaypee Business School. She has a work experience of 2 years in content development. She loves to read and write.
