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BBLUNT, a hair care brand from the Honasa Consumer, achieved an annual revenue rate (ARR) of Rs 100 crore and has grown 4 times since its acquisition. The company termed it an achievement that underscores its capabilities to nurture and scale new-age brands with strategic innovations, delivering exceptional haircare solutions to consumers across India, in a press release.
The company added that the focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy. It claimed, BBlunt has uniquely addressed consumer needs and pioneered innovative hair care and styling products, establishing itself as a market leader in the online styling space.
This growth is complemented by a sixfold rise in brand-related Google searches over the past two years, underscoring BBlunt's presence in the online styling space, added the press release. BBlunt has created solutions tailored specifically to Indian hair types and conditions, focusing on hair colors, shampoos, conditioners, styling products, and hair appliances.
Commenting on the development, Varun Alagh, Co-Founder, Chairman and Chief Executive Officer of Honasa Consumer, says, “We are extremely thrilled with BBlunt’s achievement of reaching an Rs 100 crore annual run rate and growing the brand four times since the acquisition. From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion. These playbooks have enabled us to broaden the brand's reach and scale it significantly. This milestone highlights our deep understanding of the Indian haircare market. We’ve developed products tailored to the specific needs of Indian consumers, tackling issues like hard water damage and pollution while delivering salon-quality experiences at home."
The press release further claimed that BBlunt is dedicated to generating livelihood opportunities for women through BBlunt Shine Academy, which aims to empower women through vocational training in hair styling, promoting skill development and financial independence.
