How To Accelerate Sales With CFOs?

After the CEO, the CFO is now a clear second-in-command at most enterprises for all new initiatives and daily business affairs. They become, face of the company when it comes to dealing with media & government regulatory engagements. CFO has a vital role in driving innovation. They understand how an innovation strategy can be bankrolled, commercialized and scaled effectively.

In the emerging digital, decentralised and technology-disrupted energy world, CFOs are more involved in the buying process than ever before. They are now looked upon as the penny-pinching, fiscally responsible and ultimate financial decision maker at most companies. Whether you’re selling ERP software, complicated technology investments or just some office supplies, even if you have the user approval with pressing need to procure, it won’t mean a thing unless the vendor brand gets the CFO approval.

All brand marketeer's struggle to get the mind share with CFOs. It should be no surprise that flashy marketing gimmicks don’t work well in persuading financial executives. They have no time for clutter. There have been very few branding connect opportunities that generates trust with the financial executive. Most brand marketeers are yet to figure out on How to get the CFO’s endorsement, mind share for it's offering? Although a straightforward question, there was not a simple answer in the past. Now with CFO Choice brand recognition trust seal, the vendor brands earn the bragging rights with CFOs as they being the preferred brand. CFO Choice recognition success with vendor brands is attributed to a deep researched understanding of the CFO’s motivation and incentives.

Traditionally cost was the primary factor for any procurement, today in information age there are myriad of factors that influence buying decision and one of them being trust. CFO Choice trust seal recognition helps all vendor brands targeting CFO Community with Sales Acceleration on the back of high visibility, Increases customer retention and loyalty, gives an instant recognition and differentiation to the product in an array of available products among competitors & generates confidence for customer purchase for your products, services and/ or solutions.

What impresses CFO when vendor brand pitches with the trust seal CFO Choice recognition that it is a community driven, cumulative endorsement to the vendor brand. The power of CFO CHOICE recognition to drive sales is in its process and methodology. The winning vendor brands are determined by using an independent CFO survey from across the country on services, product performance, customer satisfaction and continued customer service. It is a recognition and validation that CFOs can trust because it is ‘By the CFO and for the CFO’. It offers the CFO community an authentic aid to finding and considering the most preferred and stable vendor brand products, services and solutions.

Visit www.cfo-choice.com for more details.