Impact of CSR On Non-Profits And Sustainable Development

In recent decades, the concept of corporate social responsibility has gained a significant amount of attention from companies and organizations across the globe. By engaging in corporate social responsibility activities and behaviors, companies can generate favorable attitudes among publics, which can enhance reputation, credibility, and support from stakeholders. In many ways, corporate social responsibility has become an expectation among organisational leaders and stakeholders. That is, current times do not allow for companies and organizations to be in business for the sole purpose of making a profit anymore, as the amount of public good a company or organization is doing is often correlated with consumer loyalty, employee satisfaction, and the company’s overall image. 

“Practically speaking, the concept of corporate social responsibility emerged in1980s when people began understanding that companies are not the owners of wealth, they are actually the trustees. And the money earned should be spent on people from where it has come from,” stated Mathew Cherian, Chairperson, CareIndia at an event organised by BW Businessworld. 

Given the increasing interest on CSR in the nonprofit sector, it is important to provide more scholarly grounding to this line of inquiry.