India's First Network For Voters, YourMarch Looks to Raise an Angel Round of Rs 50 Lakhs
YourMarch is India's First Network for Voters. It is an online platform which empowers voter to influence politics and government policies along with fellow voters while using game mechanics to encourage and rewards them for participation. The journey began in November 2016. YourMarch’s mission is to empower every Indian to question and influence the government. Each and every Indian will be empowered only if they are connected together while being able to raise their voice together.
In order to bring any form of change within the society, be it social or civic, Citizens and Government are the most important stakeholders in it. Change is not possible without influencing or changing government policies. Most of the youth felt disconnected with the government, but everyone has something that he cares about, has some changes that he wants to see in the society, has some views on governance, policies, politics, etc.
The only way a youth can be engaged with government is through incorporating government and its activities within their daily life using technology. YourMarch believes that democracy is successful if its citizens are fully engaged with the government.
YourMarch is a social network completely dedicated for voters. It helps one connect with your nearby voters having issues. The platform provides clear statistics on state and national level. Users can start a debate and gather support for the debate. One can participate in debates started via other users at both National and State levels. The platform also enables a person to compare themselves with other voters. It also allows users to connect with the communities and representatives on high engagement debates.
YourMarch is a very early stage startup. The startup is totally bootstrapped and is funded by its co-founders. YourMarch is looking to raise an angel round of INR 50,00,000. This would be a great start to initiate their operations. The funded amount will be mainly used for marketing, acquiring users and improving the product. YourMarch is looking to acquire 5,00,000+ users within a duration of 1 year after funding.
Within next few years, this platform will help in encouraging citizen participation in solving civic issues and influencing government policies i.e. creating empathy within the voters for the nation and government. Within 5 years, this platform will act as the central stage of political conversation and functioning of the government.
Since YourMarch is a social networking platform, therefore word of mouth is one of the most primary technique which will help them acquire more users organically. YourMarch mainly uses Social Media Marketing to acquire users from existing social media platforms. This has been proved quite helpful because of users Facebook and LinkedIn are the easiest to acquire.
Apart from that, YourMarch is using other formats of marketing like Email Marketing, SEO, Events, etc. They are also working with advocacy groups to raise awareness about their platform.
YourMarch is a venture with Social Impact but is also working in the fields of data analytics in unexplored areas, which if used in a proper manner can prove to be a game-changer in future politics.
The only way this mission of influencing people to speak up in order to make changes to the government can be possible if you stand a chance by funding this startup and help them accomplish their achieved goal. Your support matters!
YourMarch is now amongst the top 32 Catapooolt Changemakers Season 2 and is trying to bring a change in their disruptive idea ‘voice up the nation’. You too can be a part of their initiative by backing them on - catapooolt.com.
