It’s the Best Time to Venture into the Market: Saransh Goila
“Being an entrepreneur in today’s world is fairly easy. If you have a product then it’s not very difficult to reach out to the right kind of audience for your product,” That’s how Goila Butter Chicken, a home-grown recipe which has attracted widespread popularity since its opening in 2016, was born.
“There was dearth of good butter chicken in Mumbai and India’s favourite dish was fast losing its authenticity. That’s when I thought of working on the recipe of paneer butter masala and made it smoky, sweet and tangy for a butter chicken. As my first successful attempt at reinventing the original flavours of India whilst adding a personal touch, I named it as Goila Butter Chicken,” says entrepreneur-cum-celebrity chef Saransh Goila, who is in Delhi attending the World Food India (WFI) summit.
Goila feels that this is the right time when Indian food industry needs such kind of recognition in the food and agro business to foster global ties and bring better prospects to the FnB industry. “WFI is a great initiative to introduce a lot of potential investment and I am delighted to be part of this three-day-long event with different cuisines and culture, organised by the Ministry of Food Processing Industries, under the leadership of Union Minister Harsimrat Kaur Badal,” says Goila.
Taking about his role as a chef, he remembers, how during one of the pop-ups, Goila Butter Chicken started trending on social media and encouraged him to start his first QSR. “The best part is that all dishes have a personal touch and this makes them unique.” Post his first launch in Andheri, Mumbai, last year, Goila feels that being raised in a vegetarian family has helped him combine unique flavours to add uniqueness to any dish. “A single product can be a great project to start out like the good old recipe of a butter chicken. In future, we are ready to open one more outlet in Lower Parel in December followed by three more by next year in Mumbai,” And what about Delhi? “Delhi is on the list but at the same time it is saturated with a lot of outlets. So if we plan to launch in the north, we will work on a different format,” he says.
