Joyeeta Ghosal, the Marketing Director at GoKwik secured the prestigious Women in Marketing award at the Women Entrepreneurs Intrapreneurs Summit and Awards 2024. Her leadership and creative vision helped GoKwik reach the forefront of the direct-to-consumer (D2C) industry in India.
Under her leadership, GoKwik, which builds full-stack solutions for ecommerce brands, achieved several milestones. Through various brand initiatives and strategic campaigns, Joyeeta garnered 25 million organic impressions on LinkedIn, solidifying GoKwik's position as a leader in the market.
Her efforts were further validated by the acquisition of 15 prestigious awards, including recognitions from Forbes Asia and Entrepreneur India. Joyeeta's dedication extended beyond accolades, as she curated 45 events and spearheaded the creation of a flagship IP event for GoKwik in collaboration with Forbes, titled "The Future of Commerce."
Driven by her passion for storytelling and keen observation of consumer behaviours, Joyeeta crafted targeted marketing strategies that resulted in the generation of over 2500 qualified leads and contributed to a significant increase in annual recurring revenue for GoKwik.
As the ecommerce landscape in India continues to evolve rapidly, Joyeeta remains at the forefront, addressing key pain points and championing seamless solutions for merchants and customers alike. Her journey exemplifies the transformative power of marketing and storytelling in driving business success and creating meaningful impact.