Kids Personal Care Brand Tuco Intelligent Raises $2 Mn In Seed Funding

Tuco Intelligent, a kids’ personal care brand, raised USD 2 million in a seed funding round led by Fireside Ventures and Whiteboard Capital.  The round also saw the participation of the Ashish Goenka-led Suashish Group and angel investors like Vijay Nehra, Arjun Purkayastha, and early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth and Mokobara. 

Founded by Aishvarya Murali in 2023, Tuco Intelligent offers a range of natural and sustainable personal care products only for kids. The range includes soaps, lotions, creams, makeup and deodorants. All products are packaged in 100 per cent landfill and ocean-reclaimed plastic, aligning with the brand’s commitment to a greener planet for children. 

Commenting on the funding, Aishvarya Murali, Founder & Chief Executive Officer, Tuco Intelligent, said, “I started Tuco Intelligent because I couldn’t find suitable solutions for my kids.  From skincare made with beetroot and cocoa extract to deodorants crafted from rose water, these products are inspired by recipes from our grandmother’s kitchen. The sustainable mission of 100 per cent recycled plastic is dear to me and a guiding packaging philosophy in all ranges. We are excited to have the backing of fantastic investors who are in it to build a meaningful and sustainable business. With the strong traction we have seen for our range, we are now ready to scale.”

The brand targets the unique personal care needs of kids aged 4 to 12, a demographic with growing needs at every stage. At ages 4 onward, kids start school and daycare and along with it comes grime, dandruff, sun exposure, etc. At age 6 to 7, girls hanker after makeup, and at 8 to 9 years, pre-adolescent challenges like body odour, acne & oily skin emerge. Tuco Intelligent claims to address these growing needs with products made from natural, time-tested Indian ingredients like beetroot, turmeric, saffron, rosehip, reetha, etc. which are not only natural but also effective.