Lazy Cocktails, cocktail mixer brand raises undisclosed seed funding round. Led by Agility Ventures, the round also saw participation from notable investors, including Saurabh Kochhar (Founder Meddo, Ex-CEO Food Panda), Shruti Kharbanda (Founder, Invincible Robo League, X-Thrive Enterprises) and Ajanta Bottle.
The funding round aims to cater to the brand’s vision of reshaping the cocktail experience with Zero-Sugar, healthier, high-quality mixers made from real fruit juice and free of artificial flavors.
With this infusion of capital, the company will launch a portfolio of zero-sugar mixers and expand its quick commerce, across 19000 Indian pin codes and offline retail presence across 1500 outlets spanning 20 cities. The products are currently available in India, across several Indian cities, and on the e-commerce platform Blinkit.
Himanshu Gupta, Founder and CEO of Lazy Cocktails & Co. stated, “The beverage market is looking towards healthier, premium options, and at Lazy Cocktails, we aim to cater to this need and bridge the gap with our zero sugar, made-in-India premium beverages”. Commenting on the funds, he stated “The funds will be used for new product development and expanding offline retail channels, bringing our premium cocktail mixers to a wider audience”.
Dhianu Das, founder of Agility Ventures, said, “The Indian market is witnessing a steady growth in the alcoholic segment in the last few years. Non-alcoholic cocktails are an emerging category that is not much explored and has huge potential. With Lazy Cocktail's phenomenal taste, it promises to be a go-to product for youngsters”.
Lazy Cocktails & Co. founded in 2021 by Himanshu Gupta and Noyanika Yadav is on A mission to make the cocktail experience guilt-free, accessible, enjoyable, and hassle-free for everyone.
