Magicpin Becomes The Largest Food Delivery Seller App On ONDC

Magicpin, India’s third largest food delivery app has achieved 150,000 daily food and logistics orders on the Open Network for Digital Commerce (ONDC) becoming the largest food delivery seller app on the network.

Since joining the ONDC network in March last year, Magicpin said it has seen remarkable growth, expanding its restaurant partnerships from 22,000 to 70,000 as of September 2024. Within its first four weeks, the platform scaled from 100 to 10,000 orders in May 2023 now further climbing to 1,50,000 this year on food and logistics orders.

Anshoo Sharma, Co-Founder, Magicpin said, “In the last 15 months, we have touched double-digit market share in major cities, with more than 10 per cent market share in key markets like Delhi or Bengaluru in terms of overall food delivery. At the same time, we are thrilled with Magicpin's success on ONDC, where we have reached 1.5 lakh daily orders for food delivery and logistics on the network. 90 per cent of food orders from prominent buyer apps such as Paytm, Tata Neu, and Ola are now fulfilled by Magicpin.”

Magicpin has powered the front-end of other buyer apps - through its software as a service offering - ‘Magicpin in a box’ and also started delivery as a Service (DaaS) offering for hyperlocal deliveries called Velocity early this year. Magicpin currently offers DaaS to multiple brands including KFC, Burger King, IGP gifting among others.

Recently, the company declared an investment of Rs 100 crore to onboard 1 lakh new restaurants and cloud kitchens on ONDC. The funds are also invested towards offering onboarding incentives like zero commission, zero onboarding fees, major discounts and free home delivery for customers by newly partnered restaurants. The company has also introduced a self-onboarding tool to help restaurants, and small & medium food delivery merchants to join ONDC in under 5 minutes.