Meesho Partners With Google Cloud For Faster Innovation At Scale
Meesho, an internet commerce company, today announced a strategic association with Google Cloud to power its digital transformation journey. Through this collaboration, Meesho will generate significant competitive advantage as it looks to build an AI-first supplier experience, better user acquisition strategies and a personalized shopping experience for the next billion e-commerce users in the country.
Meesho will leverage Google Cloud’s highly scalable and reliable infrastructure to drive increased operational efficiency, modernization and scale for growth while delivering better performance and experience to its users. Working together, Google Cloud will further arm Meesho to advance its AI & ML capabilities across its value chain to augment Meesho’s business operations through enhancing demand forecasting and inventory optimization. This will enable further personalization of shopping experiences for a user base composed of ~50% new to e-commerce consumers.
A tech-first company, Meesho will also utilize Google Cloud to improve the efficiency of its data platform by optimizing transactional data and boosting productivity with real-time insights into buyers shopping activity, thereby enhancing customer experience.
"Teaming up with Google Cloud is central to our strategic plan as we continue to innovate faster to meet the demands of the constantly changing e-commerce landscape. Through this partnership, we aim to deliver streamlined and reliable performance for merchants and consumers with reduced latency, even during peak times,” said Sanjeev Barnwal, Founder & CTO, Meesho.
“The ability to quickly scale and innovate is critical for fast-growing businesses such as Meesho and we are thrilled to work with them as they propel towards their next phase of growth. Google Cloud will help Meesho gain faster insights with data, predict future outcomes with AI, and create dynamic, memorable customer experiences,” said Bikram Singh Bedi, Managing Director, Google Cloud - India.
