Novavente Bags $3 Mn From Highbrow Securities

Novavente secures a significant USD 3 million investment from Highbrow Securities, a player in the capital market and known for high-risk and late-stage investments, particularly in small and medium-sized enterprises (SMEs).

The strategic investment by Highbrow Securities will fuel Novavente's ambitious expansion plans, enhancing offerings and services while significantly boosting the workforce. The partnership will play a pivotal role in driving growth and innovation forward for the platform.

With over 15 years of specialised experience, Highbrow has guided over 100 IPOs across mainboard and SME platforms in India and globally, transforming the capital markets. The firm continues to set benchmarks with its unparalleled knowledge, strategic foresight and plans to support over 50 IPO-bound companies in the next few months. 

Earlier this year, Tarun Singh, Managing Director of Highbrow Securities, projected nearly 400 IPOs in India for this financial year, a prediction that was validated by over 100 IPOs in the first quarter alone.

Talking about the strategic investment, Tarun Singh, Managing Director of Highbrow Securities said " Investing in Novavente underscores our deep confidence in their innovative sales acceleration and AI-driven solutions. In today's rapidly evolving market, sales acceleration is the future, with the industry projected to grow globally at nearly 15% CAGR. Generative AI will be transformative, becoming the new industry standard. Novavente is at the forefront of this shift, poised for exceptional growth. As they prepare for their IPO, Novavente offers a compelling high-growth narrative. We are genuinely excited to support them and eagerly anticipate a successful partnership as they navigate and lead this exciting journey."

Established in 2016, Novavente is a home of technology sales, delivering pioneering business solutions with a focus on cutting-edge technology and customer-centric approaches. Specializing in global sales enablement and demand generation, Novavente employs AI, machine learning, sales automation, and research-driven strategies to help clients expand in current markets and explore new geographies.

Talking about this crucial step in its growth journey, Ronak Rajan, Founder & CEO of NovaVente Private Limited said, “Novavente has distinguished itself as Global Thought Leader and Expert by delivering pioneering sales and demand generation solutions to its global clientele. Over the last 9 years we have grown steadily & profitably y-o-y and now we are excited to have Highbrow Securities as a strategic partner & advisor, during the next phase of growth and global expansion. Their investment signifies strong confidence in our people, business model, vision and overall growth potential. As we approach our IPO, their support and advice will be essential in helping us achieve our long-term goals."