Omnichannel Ecommerce Solution Providers Assist Organizations in Increasing Efficiency Through Automation Processes: Punit Gupta, Founder & CEO, EasyEcom
Describe your venture & the mission and vision?
EasyEcom started in 2015 with a vision to provide businesses a cloud-based platform to help them manage their multichannel eCommerce seamlessly. We have supported more than 2000+ companies with our avant-garde solution to accelerate digital growth through end-to-end inventory management, warehousing, payments reconciliation, and order management for B2B eCommerce.
Our clients like to view us as an "e-Commerce operating system." EasyEcom is able to develop quickly without needing to worry about technical constraints, through the provision of an AI-driven cloud-based platform with integrated eCommerce channels, delivery partners, and ERP systems.
What was EasyEcom's whole installation process?
The retail sector is highly dynamic and thus enterprises have a need to manage their inventories and orders from different platforms. EasyEcom aims to offer a complete stock and order management solution. For a company that sells through several eCommerce channels like Amazon, Myntra, Flipkart, etc, we provide a unified platform to manage all the orders. They are, thus, able to manage their complete inventory process from purchase orders to quality controls through to the integration of warehouses and even shipments. EasyEcom also weeds out any possible errors by automating the reconciliation of returns and payments.
We started our journey as a seller ourselves and that helped us understand the complexities of day-to-day eCommerce processes. We figured that there was a huge gap between existing systems and the requirements of eCommerce. On that basis, we swiftly developed the initial version of our software solution, which quickly became a smash in the market. Within a few months of the launch, we acquired our first 100 customers. Following that, we quickly raised an Angel fund round from well-known companies whose expertise allowed us to transform EasyEcom into a global business.
How does EasyEcom support the Modern Retail Omni-Channel platform?
With EasyEcom, sellers are able to manage online and offline orders and inventories via a single platform using all-in-one technology. Our system assists eRetailers to route online orders to a warehouse nearest to the user location, resulting in a consistent customer experience and substantially reduced logistical costs. This enables companies to be more economical and better manage their end-to-end eCommerce transactions. EasyEcom has developed trust with Indian e-tailers and is the ideal solution for D2C or omnichannel companies.
What impact the increase of D2C in India has had on omnichannel solutions suppliers?
The eCommerce sector is a very low margin game for all players involved because of item level storage, channel commissions, and transportation costs. Achieving profitability requires a high degree of automation and efficient daily business administration. Providers of Omnichannel eCommerce solutions support organizations in boosting efficiency through automation processes.
Omnichannel technology providers like Easyecom aim to solve that through cutting-edge AI-enabled solutions. EasyEcom provides more than 150 single-click integrations to enable brands with omnichannel sales access and fulfillment automation. This helps brands to automate their business operations and reduce errors as well as augment customer experience. That in turn drives growth and brand value.
How does COVID-19 bring digital and e-commerce to a turning point?
Covid19 has fastened the pace of digital transformations across industries. In order to continue various commercial operations and business survival, digital solutions became increasingly essential in the last one and a half years. E-commerce, too, has witnessed significant growth, with long-lasting effects, in emerging countries as well.
In the midst of the pandemic, customer interactions and transactions have become more digitized, pushing brands to go digital. Overall, the aftermath propelled a major change in the ways of eCommerce, a transformation of a lifetime.
Could you please clarify why EasyEcom is the biggest solution for eCommerce companies?
"EasyEcom delivers the most advanced, user-friendly platform for combining various functions into a cohesive dashboard experience," commented a majority of our customers. We also offer the best payment reconciliation system for managing eCommerce profitability in the market. We also provide infinite e-commerce channels for each account, plus 24x7 chat support and a dedicated account manager. Without much manual effort, our accounting ERP integration is fully transparent and automatic. This minimizes the workforce consumption for a brand by over 60 percent and helps to develop quickly.
How did the pandemic impact the company? Did it open the way to digitalization for businesses?
The pandemic has had a significant and unprecedented impact on people's lives and livelihoods. Greater dependence on digital technology was one such unusual scenario, which served as a wake-up call for companies to expedite their digital transformation to increase robustness and creativity.
In just a few months, years of change in the way organizations run in every sector have been brought about by the COVID-19 catastrophe. “Organizations have trimmed their customer and supply chain interactions and internal operations by three to four years”, according to a new Global McKinsey Survey from CEOs.
What is the future strategy of EasyEcom for growth? Is there anything futuristic to be found in the near future?
From the very beginning, we have worked to deliver exceptional customer service with a 100% satisfaction rate. This has given us tremendous word-of-mouth marketing and a high growth rate over time. After the pandemic hit last year, we increased our marketing spend and our current social networks and content-led marketing campaigns continue to be the major source of quality leads, which we have constantly converted into paying clients. Our platform-wide SEM campaigns help us establish a continuous and long-term pipeline for our business. Finally, we have a strong network of cooperative enterprises for mutual enterprise growth, in terms of logistics, warehousing, shipping, and e-commerce finance and offer the best e-commerce financing.
What kinds of clients are you serving?
We have been helping a lot of eCommerce businesses streamline their day-to-day operations Few well-known companies include Borosil, Tata Cliq, Epigamia, Mondelez International, Moms Co., and others. We have several customers across multiple geographies including North America, the United Kingdom, India, MENA, and Australia.
In the e-commerce market, how is digitalization the most important tool?
No matter what their sector, everyone is vulnerable to change. New or established players can utilize digital technology to influence their perception of a product or service by making what other companies offer out of date in that industry. No matter how efficient you believe the business is, the opportunity for improvement is always available because of the new technical solutions. A lot of brands are still using out-of-date technology, man-handling operations that should be automated activities, ultimately creating a lack of communication between employees and managers and impacting profitability. There are a number of other such deep-rooted issues within the organizations that can only be weeded out using technology. Digitalization is not a fancy way of operating your business, it is but essential and crucial for the existence and growth of businesses.
