Plotline Bags $2.6 Mn From Elevation Capital
As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services
Plotline, a startup enabling consumer app companies to rapidly and effortlessly customise their apps, raised USD 2.6 million from Elevation Capital to improve user adoption and loyalty in the super app era.
Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, a identity-verification SaaS company. The pair initially set out to help product teams get real-time app feedback, but quickly found that many apps were being underutilised because the majority of users were not aware of all of the available functionalities in the first place.
Plotline Co-founder Shubham Jindal said, "Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services - they realised there was untapped potential in helping marketers and users unlock their apps' full value.”
Since launching just one year ago, the startup claims to have a traction among 50 consumer app teams, including industry like Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Step and Kredivo. Plotline has served over 150 million end users through its platform and has helped every customer improve implementation and experimentation speeds by up to 10x.
“We onboarded Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams”, says Minal, VP of Growth at CoinDCX. Meanwhile Carter Hansen, Head of Marketing at Step, added: “We brought in Plotline to increase onboarding and product adoption within our app. Only a few weeks in, we were able to create in-app experiences and significantly reduce the burden on internal teams. We can move faster and have seen strong conversions on our early campaigns."
Strategically deploying its USD 2.6 million seed round to bolster key functions across R&D, marketing and sales, Plotline is now looking ahead to drive expansion in the US, Middle East, Africa and Asia-Pacific regions, it said in a statement.
“With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We're eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry,” said Elevation Capital Vice President Poorvi Vijay.
“The growth is not just in numbers. With apps turning multi-functional, there is a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We are enabling both companies and their users to navigate the dynamic digital landscape and the journey is far from over,” said Jindal.
As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services. But with 50 per cent of the global population expected to be using super apps by 2050, the competition to win and engage users is intensifying.
