As MobiKwik recently hit the profitability mark, Co-founder and CFO Upasana Taku reflects on the pivotal strategies that have shaped the company's trajectory. She reveals how MobiKwik carved out a competitive advantage against giants like Paytm and PhonePe, while also addressing the rationale behind the trimmed IPO issue size. Taku candidly discusses the growing regulatory scrutiny in fintech and paints a vivid picture of the trends poised to redefine the future of digital finance in India
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According to media reports, advertising and promotional costs saw a significant reduction, dropping by 46 per cent to Rs 107 crore. However, employee benefits expenses rose by 35 per cent, reaching Rs 53.5 crore
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Reuters noted that investment in AI and cloud technology has surged, with major tech players like Microsoft, Google, and Amazon contributing to a projected USD 79.2 billion in funding for AI in the U.S., Europe, and Israel by year-end, according to Accel data
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This follows a previous reduction by Vanguard last November, which brought Ola’s valuation below USD 2 billion, a significant dip for the ride-hailing company, once valued over USD 7 billion, as per media reports
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The funding will enhance Viraa Care’s live courses on infant and pediatric nutrition, offering parents expert guidance that emphasises fresh, nutrient-dense foods over heavily marketed processed baby products
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User frequency on the platform has also witnessed growth, with a 70 per cent increase over the past six years and a 12 per cent uptick in the last year alone
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