Viraa Care, a health-tech platform specializing in revolutionizing infant nutrition and pediatric feeding, has successfully raised $108K USD in a pre-seed funding round. This investment marks a significant milestone in the company’s journey to assist parents with research-based advice on infant feeding, baby care, and childcare.
The investment will support Viraa Care in building a comprehensive childcare system modeled after the successful frameworks of Northern Europe, ensuring Indian families have access to a robust support structure. This initiative prioritizes child nutrition based on scientific evidence, moving away from commercial interests. Additionally, the funding will enhance Viraa Care’s live courses on infant and pediatric nutrition, offering parents expert guidance that emphasizes fresh, nutrient-dense foods over heavily marketed processed baby products laden with preservatives and artificial additives.
Sonal Babbar-Bhardwaj, Co-founder of Viraa Care, highlighted the significance of this milestone, stating, "Indian mothers shoulder the responsibility of feeding their children, yet they often lack the right support. Many are influenced by food company marketing to make choices that do not always prioritize their child’s best interests. At Viraa Care, we aim to empower mothers by offering clear, unbiased advice grounded in science. This is not just a service—it is a movement to transform how our country approaches feeding, child nutrition, and child health."
The pre-seed funding will accelerate Viraa Care’s growth, enabling the company to expand its reach and enhance its offerings in the parenting and healthcare space.
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