Power Of AdTech: Boosting Brands' Noise
Adtech is the heart and soul of the entire digital content and marketing industry, across the globe. Billions of dollars of advertisements trade hands on these powerful platforms and content creators are glad that they exist for the eco-system to flourish and grow.
As Seth Godin famously said, Content is the only marketing left! Brands with the best practices are weaving fantastic stories around their products and embedding them with the sparkles of festivities. Good, powerful, persuasive, and honest content will win.
As publishers, AdTech clients can leverage Native Solutions for E-commerce & Mobile App Monetization. With mobile app monetization taking the center stage this festive season, App Open Ads, Rewarded Ads, Banner Ads, and Interstitial Ads are a few formats that are in high demand. Similarly, advertisers are harnessing the power of QR Codes (real-time insertion), Carousel Shoppable Unit (creating in-app purchases to drive sales), Customized Ads with 3D impact and geo-targeting, and 3D Cube & 3D Wobble Ads that deliver compact information through a UX powerhouse.
The primary motive behind these solutions is to provide non-intrusive yet highly engaging ads to users who can consume the advertisement without specifically taking their eyes off the actual content they are streaming or viewing. It is pretty simple and straightforward and yet these innovative solutions are highly recommended for people who want to drive their message home without becoming invasive.
If current trends are to be believed, sectors such as e-commerce, gaming, retail, media and entertainment and technology have the highest potential and promise. These sectors are witnessing unprecedented growth and will continue to do so in the near future.
