RentoMojo, Indian online rental solutions company, announced the appointment of Tina Datta Nayak as VP Growth Marketing. An integrated marketing specialist, Tina brings with her a robust 11+ years of experience in brand strategy and digital & mobile marketing.
Tina’s cardinal contribution to Zipdial (now acquired by Twitter) as Head of Marketing is what drew RentoMojo’s attention. Tina has implemented growth initiatives that have given a contoured facelift to the brands she’s managed. Tina has also consulted and advised start ups like Jobspire helping build their growth and digital strategy. She has also been associated with Contract Advertising where she managed finances and was responsible for creative conceptualizing. Prior to moving to Bangalore, she was National Head Strategy and Planning with Ignitee Digital Solutions where she was instrumental in building a framework to blend online and offline strategies. Apart from being an expert in digital solutions, Tina has also co-founded NaturalMantra.com which is a destination for a natural, organic and eco-friendly lifestyle.
At RentoMojo, Tina will lead to build innovative marketing strategies that will include building brand identity and personality, effective content marketing, performance and product marketing. She will be working towards building a highly engaged brand from all consumer touch points. As a member of the leadership team, she will play a pivotal role in all major decision making processes and also design campaigns to educate users on the benefits of renting furniture and appliances. She will contribute significantly to build ‘renting’ and ‘access lifestyle’ as a concept into the consumer consideration set. Additionally, she is also responsible for building a strong team and an extended partner network to lead the brand towards growth and innovation.
Commenting on the appointment Geetansh Bamania, CEO & Founder, RentoMojo, said, “Rentomojo is a data driven startup that believes in making decisions strongly backed by data and this especially holds true to Marketing as well. With Tina's background and her experience working with Zipdial/Twitter we saw stark alignment with RentoMojo’s vision and foresee her bringing metric driven marketing strategies that will help us scale to heights. We are confident she will be a great resource for us.”
Tina added, “RentoMojo is one of the most innovative startups to have set foot in India. I was intrigued by the idea of a sound asset light business model with a great vision to grow and expand. When I met Geetansh and the team I saw a razor sharp focus and intent to build a brand for a stellar consumer experience. I am looking forward to an enriching tenure with them.”
