Rock N Shop Making Your Desire a Reality by Bringing Luxury Shopping to Your Doorstep

Rock N Shop was founded in 2015 by sister-duo Priya Sachdev and Charu Sachdev. It is an elite online marketplace which offers luxury clothes and merchandise of Women, Men and kids via its marketplace. People can browse and select from its e-magazine and e-catalogue the products they like as per their size, fitting & taste and order the same online via its e-tailer and the product will be delivered at their doorstep.

Abhishek Agrawal Interacts With Priya Sachdev, Co-Founder - RockNShop And Spoke To Her

How did the idea of startup struck you?

Bring in the retail luxury business offline; I discovered that there is a demand for luxury shopping in tier 2 & tier 3 cities where luxury shopping for brands in malls was not accessible to customers. There was a scarcity for luxury and premium brands in India but the demand was huge and there was already a customer base present in the market. Thus, came the idea of putting a system in place which will fill the void between the indulgent and aspirational consumer around India with seamless technology creating a platform where you can experience luxury shopping and products getting delivered at your door step with a simple click of a button.

What are the special key features of your startup?

Our special feature is that we leave no stone unturned to make luxury shopping experience unforgettable for the customer by providing international and national luxury brands all at one place. The product of which people used to only dream of having in their closet, we have not only fulfilled their dream but also have made the product available to them at their doorstep within stipulated deadline. We also offer EMI options to our customers to ease the process of owning the product of their favourite designer.

How are you different from the existing ones?

Our differentiating factor is our unique brand selection and the exclusive curated collections which only are available at RockNshop.

We don't believe in discounts we believe in creating a unique luxury experience for each consumer through our product offerings, curated collections, customer service and our engaging content.

How much amount of funding your startup raised till now?

Till now we have received $150K.

How do you monetize?

We are bootstrapped business. We have healthy margins. In the long run we are positive about having a sustainable online commerce business.

What are the challenges your startup faced while setting up the business?

The initial challenge was to completely understand and creatively use the digital platform to our best interests. Our current challenge is to constantly innovate since nothing run-of-the-mill can be applied onto our marketing strategies. We have to ensure that we are a step ahead of our consumer who is well-travelled and equally well-versed with fashion. Building strategies that keeps all consumers, old and new, engaged for long is a challenge that keeps us on our toes every day. Authenticity and marketing to the target audience is one of our crucial points of concern. RockNShop is not a discount site and don't believe in large discounts or offers. In fact this makes the customer weary of the authenticity of the merchandise. Therefore, our challenge has been in creating the awareness and authenticity of our brand and products.

What are the traction details?

Rock N Shop currently showcases over 200 labels and is dedicated to supporting retailers and brands to reach out to a highly affluent audience in India. It is a global community of visionary fashion boutiques and 200 brands (and still growing) offering an inspirational shopping experience to fashion-forward consumers. We are soon going to launch RockNShop app also to cater to our mobile customers as well.

What is the market size and market opportunity?

Market size is huge for the luxury products. For instance, we started off with 12 brands and now we have 200 brands on our platform. It is because of various products available and shopped for on our platform. Luxury market is estimated to grow till 86% by 2018, according to Euromonitor The current online luxury market is Rs. 169 billion and is projected to grow at 19% year on year to Rs. 400 billion.

What advice you want to give to the new entrants in this space?

The space you are going to enter is exotic and unique and will give you ample opportunities to grow. Your business sense will be challenged every day. The more you will work, the more challenges will have to be tackled.