Sharmila Thanki's Entrepreneurship With Ambition And Resilience
Customer-centric approach is at the forefront of business strategy and is fundamental to building a loyal client base
A woman entrepreneur who started her venture with a vision of providing luxurious nail, lash, and brow services across India is now expanding to several metro cities, tier 2 and tier 3 cities.
Sharmila Thanki, Founder, TIP & TOE Nails Lash Brown Salon overcame various challenges in order to establish her ambitious venture. One such issue is sourcing quality products; she also trained technicians by establishing her own academies.
Crediting her success to her team and family members, Thanki advises future entrepreneurs to devote their 100 per cent and remain sharply focused on their aim.
Moreover, Thanki emphasises that cultivating strong leadership skills and building a dedicated team that shares your values and vision are vital for sustainable growth. A customer-centric approach is at the forefront of business strategy and is fundamental to building a loyal client base.
During the dismal phase of the pandemic, Thanki remained resilient to uphold her brand values. She remained committed to hygiene, retained her team and relocated the TIP & TOE stores to other places without compromising customer satisfaction.
“Embracing a mindset of continuous learning, staying updated with industry trends, and constantly seeking opportunities for improvement is essential for staying relevant and competitive," says Thanki.
Thanki plans systematic growth both in India and abroad, with a focus on maintaining high standards through COFO and FOCO models. She will incorporate the latest technologies, products and services to stay ahead of the industry.
