SHEROES is the only platform that provides the career eco-system for women with opportunities of various work formats – full time, flex work options, entrepreneurial work options, internships, projects etc. The SHEROES Community has access to high growth career resources, mentorship and support. It engages with businesses to help them connect with female talent in form of employees, partners, customers and business owners.
The idea of SHEROES evolved from Sairee’s previous venture Fleximoms which had started as a pilot for women on career break, to identify flex work options, work from home or those who were looking for more friendly opportunities. SHEROES.in is a platform product built around career and life stages of women and assists them throughout their career in terms of work opportunities that best fit their lives, career resources and mentorship.
Sujata Sangwan Interacts With Sairee Chahal, Founder & CEO, SHEROES.in and Spoke To Her
Unique key features and Differentiation factorsSHEROES.in is a platform product built around career and life stages of women and assists them throughout their career in terms of work opportunities that best fit their lives, career resources and mentorship.
SHEROES, the career world for women, provides the career eco-system with opportunities of various work formats – full time, flex work options, entrepreneurial work options, internships, projects etc. Women here have access to many kinds of assistance including mentor calls, coaching, offline interventions and career resources. SHEROES.in is also the largest curator oflargest and most legible work from home jobs in India.
The SHEROES.in job board is an open job board, where companies keen to hire women can post their jobs for free and women apply directly. So we do not slow down the process by adding any conditions or processes that may impact this adversely. Today SHEROES.in is the largest career platform for women in the world.
Funding detailsSHEROES.in raised INR five crores in an angel round from Raghav Bahl and Ritu Kapur led Quintillion Media, 500 Startups and a group of individuals, including Vijay Shekhar Sharma, Rajan Anandan, Binny Bansal, Mekin Maheshwari, Girish Mathrubhootham, Indus Khaitan, and Krishna Mehra in 2015.
The funding has supported SHEROES.in plans to or investing in the community and the product. SHEROES.in is growing at a rapid pace and enhancing the community and its offering is priority. We are chasing a target of putting one million in workforce in next three years as a tangible goal.
Monetization modelSHEROES.in community is over half a million member strong. SHEROES.in is a platform centric model that helps connect businesses to women professionals. These include digital products, channel programs, hiring initiatives, employee branding, custom and special projects. SHEROES.in is also an engagement platform for brand marketers, looking to engage with urban educated women. SHEROES.in powers some of the largest diversity initiatives, channel programs and returning professionals programs.
Traction details Currently there are over half a million women professionals on the platform. The user base of SHEROES who uses this platform are urban educated women between the age group of 24-40 years.
Challenges facedIt was tough convincing everyone that women’s careers matter and that small changes can make big impact when it comes to gender diversity, remote work, entrepreneurship and women in leadership.
We started small and stayed on course. We are built to serve any woman with career questions on her mind. We know there is a need and we can make an impact. Slowly, people started aligning and becoming a part of the change. There is a long way to go but we are on our way.
Future plansSHEROES is expanding its footprint to go deeper into TIER 1 and 2 cities, where the need for opportunities is vast and there are no resources or help available to women.
Marketing plans We believe in the power of digital and that’s what forms core of our marketing strategies. This along with our community members who are our brand ambassadors help us achieve our objectives of reaching out to a million plus women, connecting them to their careers.
