10 Minute Food Delivery Startup Swish Secures $2 Mn In Funding From Accel

Bengaluru-based rapid food-delivery startup Swish has completed a USD 2 million seed funding round led by Accel. Angel investors such as Abhiraj Bhal and Varun Khaitan (founders of Urban Company), former Swiggy Instamart head Karthik Gurumurthy, and others participated in the round. This funding will enable Swish to expand its operations and scale its unique rapid-delivery model across most areas of Bengaluru, followed by other tier-1 cities.

Abhinav Chaturvedi, Partner at Accel, said, “Customer expectations around delivery times have shifted with the rise of quick commerce. Swish is tackling this challenge with a new approach, rethinking the supply chain to bring the same ultra-fast experience to food delivery through their delight centers. Aniket, Ujjwal, and Saran are set to create significant impact for their customers as they scale Swish to more cities.”

India's quick commerce market is booming and is projected to reach USD 40 billion by 2030. While quick commerce is still a relatively new concept, especially in the food sector, growth is growing across various categories. Leading the way in food delivery, Swish has established itself as a pioneer, building its capabilities and infrastructure from the ground up to set new standards in this space.

Founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish addresses a crucial gap in the food delivery sector by providing a hyperlocal service that caters to spontaneous cravings. Operating optimised and modified cloud kitchens—or "delight centres"—Swish began in HSR Layout, Bengaluru, and has quickly expanded to parts of Bellandur, and is expanding every week to other parts of the city. The startup’s end-to-end control over food preparation, packaging, and delivery enables it to ensure hot, fresh, and hygienic food reaches customers within 10 minutes. Swish’s innovative full-stack model and optimised processes allow it to maintain quality and efficiency while safely meeting rapid delivery commitments within a compact 1.5-2 km radius. 

Aniket Shah, Co-founder, Swish, said, “We realised that quick commerce, initially seen as a convenience, has quickly become indispensable as people seek faster solutions to their everyday needs. Despite advancements in other categories, food delivery times still often range from 30-60 minutes, which falls short of meeting the urgency that customers now expect, especially for their craving needs. Swish was born from our desire to meet this demand—not just for ourselves, but for everyone who values that level of convenience. We are extremely happy to have Accel onboard as partners to support our vision.”

By March 2025, Swish plans to expand to about 150 delight centers across major areas in Bengaluru, with plans to expand to other Tier-1 cities soon.