Yogesh Dhingra, MD and CEO of Smartr Logistics challenges conventional wisdom, proving that entrepreneurship knows no age limit. While many might opt for retirement or leisure activities, Dhingra chose to embark on a new chapter, demonstrating that passion and determination are timeless.
“If you have a desire and a passion to be an entrepreneur at any age, you can walk with it. It depends on what is the right time for you to take that risk and what is the solution or problem you have for the industry to offer,” he added.
From Professional To Entrepreneurial Visionary
Having started his career in the professional realm, Dhingra gained valuable experience in customer service and supply chain dynamics. His tenure at Blue Dart, witnessing its transformation into a market leader, fueled his entrepreneurial vision to create something innovative and impactful in the logistics sector.
With a keen eye for industry needs, Dhingra identified a gap in the market for high-quality logistics services at competitive prices. This realisation led to the inception of Smarter Logistics, a venture committed to delivering excellence while challenging the notion that quality always comes at a premium.
“Logistics being the industry where countries also required help, corporations also required help. So, then I said, okay, now get into it because we created a quality brand,” he mentioned.
Drawing from his decades-long experience and industry insights, Dhingra assembled a talented team to swiftly establish Smarter Logistics as a formidable player in the logistics domain. The company's focus on customer-centricity and operational efficiency propelled its rapid growth and market penetration.
“I spent 30 years on both the demand and supply sides. When I say demand, it means interacting with customers, or the supply side means vendors, employees, or business partners. So, we had a good idea about both, you know, customer care experiences, call centres, etc.,” he said.
Innovation And Marketing In D2C Logistics
Smarter Logistics' innovative approach extended beyond traditional logistics models, with a specific emphasis on direct-to-consumer (D2C) logistics. By recognising the growing importance of this segment, Dhingra positioned Smarter Logistics as a pioneer, catering to the evolving needs of modern consumers.
Without relying on traditional advertising methods like TV or billboards, Smarter Logistics became well-known simply because satisfied customers shared their positive experiences with others. This demonstrates the company's strong dedication to providing excellent service and ensuring customer satisfaction.
Looking Ahead
Dhingra's journey offers invaluable lessons in entrepreneurship and industry disruption. His willingness to challenge norms, embrace innovation, and prioritise customer needs highlights the key tenets of successful entrepreneurship in today's dynamic business landscape.
As Smarter Logistics continues to thrive, Dhingra remains focused on driving innovation, expanding market reach, and maintaining the company's reputation for excellence.
