Aniketh Jain is the co-founder and CEO at
Solutions Infini Technologies India Pvt. Ltd., one of Asia’s fastest growing Cloud Communications Company in India.
Aniketh efficiently handles Business aspects of the organization. He is responsible for building strategic partnerships, liaising with network operators, Finance and regulatory authorities, spearheading marketing initiatives, inventing new products &driving sales and he does it all with élan.
BW Disrupt interacts with Aniketh Jain, CEO & Co-Founder, Solutions Infini Pvt Ltd. and spoke to him
How did the entrepreneurial bug bite you?Way back in 2008 when recession hit the markets, we were sure to take a step towards something different. We never aspired to get into our traditional marwari family business and always had the appetite to create new stuff. That transpired into starting our own venture and entering into the world of entrepreneurship.
When was your startup founded and who are the co-founders?Solutions Infini was incepted in 2009. Ashish Aggarwal and I started with the idea of simplifying communication across various industries, product lines and markets. We teamed up with Faraz, Vinay and Shivam to take SI further.
How does your startup work?We are rooted in providing seamless cloud based Messaging and Voice solutions. We constantly strive to provide simple, seamless and automated communication solutions that solves major corporate and enterprise problems, hence maximally reducing the effort and time companies put in to meet their customer requirements. Our USP lies in providing better experiences to our clients with each passing day.
What were the challenges your startup faced while setting up?There were too many regulations and procedures to set up a company. Initially it was difficult for us to get used to the procedures laid down by the regulatory bodies and agencies. Back in 2009, when we incepted the company, there was heavy recession and that created many hurdles for us to get things done and achieve our objectives. We understood that our vision didn’t align with the investors and hence we chose to focus on our core strength i.e. our product line and that helped us move ahead and grow further.
Who are your competitors?We are in a market where there’s tremendous potential and peak growth. We do have strong players who are providing seamless Messaging and Voice solutions. We value the contribution of players like Mgage, Gupshup and Knowlarity Communications to the industry’s growth.
How is your business model different from the existing ones?We have climbed up in the market with our unique solutions not only in cloud based Messaging platforms but also to Voice Solutions. Today, we stand as a CPaaS platform for simplifying all the communication problems in the industry and that makes us unique from the crowd. We also adapt to new technologies very early hence providing the users with most updated and hassle free solutions.
Who are your clients? How do you look at expansion? We have over 6000+ clients from different industries like Banking & Finance, E-Commerce, Logistics, New age startups, SAAS and Healthcare. We are further looking for expansion in South Asian Markets.
What is the funding status and how do you monetize?We have received a strategic investment with Italian based communication company ‘Ubiquity’ (Approval pending from regulatory bodies) last year. This will help us spread our wings to various geographies in the market and Ubiquity is looking to spread into Voice based solutions in the enterprise and developer segments.
The best and worst memories while setting up? The best memory was expanding our services to various geographies that surely boosted our growth. We are also proud to acquire the best operator services in the industry. We have faced difficulty in terms of coping up with procedural regulations while setting up. There were too many exhausting procedures to set up a start up. We also had to manage too many agencies along the way. Hiring bright talent that contribute to our growth was also an arduous task.
What are your marketing plans? We are looking to acquire more new age markets, provide value added services like free Subscriptions, expert consultation and we are also looking to leverage the powerful reach of Social Media.
What is the market size and market opportunity? We are in a very dynamic market that contributes to $3 to $4 billion. We can also expect a high growth rate of upto 50% to 80% annually.
