1. Delhiites are the most impressed by what’s posh. Of the key metros surveyed, Delhi is where the people are most influenced by what they see inside 5 star hotels and magazines
2. Indians furnish their living room first, dining room second and the bedroom third
3. Most bought category from 2016 was sofas
4. Chances of buying a sofa increases by 50 per cent after the customer ‘interacts’ with the sofa.
5. Love for upholstered beds has increased; 20 per cent of beds sold were upholstered and plush.
6. Indians are still loving solid wood and a dark finish. No big changes there.
7. Women buy more online; 54% of online furniture and décor purchases are by women.
8. People spends upwards of 18,000 rupees per transaction when buying furniture.
9. Indians in the age range of 25 – 34 years make up only 40 per cent of online furniture purchasing.
BW Reporters
Regina is a reporter for BW Businessworld. In her previous assignments, she has worked with Independent television Network as a news anchor and reporter in Sri Lanka
