TIRUN has pioneered the concept of cruise vacations in India over the past two decades and developed the market for luxury cruises in the country, which was miniscule.
With enthusiastic travelers, the Indian market overtime has grown aspirations and families now prefer holidays on a cruise, if there is assurance of adequate amenities. Exotic destinations such as the Black Sea, Arctic and Antarctic are the ultimate destinations for cruisers these days.
Mrs. Ratna Chadha, recognized as India’s premier cruise counselor in travel marketing field confirmed cruise vacations are gradually becoming popular in India. More and more travelers are becoming accustomed to the fact that with a luxury cruise they can enjoy best of on-board and off-board vacationing.
From TIRUN’S side, she has been a part of 20 years of partnership with Royal Caribbean International Cruises and has introduced one of a kind experiences with Dreams Works Experience. As the Chief executive officer of TIRUN, HQ at New Delhi, she has been carrying operations have been carried out in many cities like Ahemdabad, Hyderabad, Mumbai, Kolkata etc.
Especially, three cruise brands within the umbrella of Royal Caribbean is gaining major popularity, Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
New Concepts- HighlightsInnovative concepts like Robotic Bar, VOOM- Fastest internet at Sea, The Ultimate Abyss, the
tallest slide at sea with a whopping 10 stories and of 100-foot drop,
Aqua Theatre etc. Moreover, the feedback that they have been receiving suggests that Indian families and vacationers are delightfully welcoming these ideas.
Shopping is going to get a lot better with more and more brands being introduced on board ships. With technology growing in leaps and bounds, the Apple Store makes its presence on board Celebrity Cruises ships.
Royal Caribbean has been voted “Best Cruise Line Overall” for 12 consecutive years in the Travel Weekly Readers Choice Awards and named the “Best Cruise Operator” for 7 consecutive years at the TTG Travel Awards.
The cruise line sails 23 of the world’s most innovative cruise ships to the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South America, Asia, and Australia and New Zealand.
Future ventures – Expanding BusinessesIndia has huge potential – Modern lifestyle, enhanced economic standards, competitive work culture, internet revolution, quest for novel experiences – and "we fit in beautifully to fulfill the need of the relevant consumer looking for an alternate and novel vacation experiences," said Ratna Chadha, CEO, TIRUN.
"So far we have just touched the tip of the iceberg – our endeavor is to get more and more people to experience this wonderful form of vacationing, so surely increasing the market for the cruising segment. As an organization, we are keen to explore other lifestyle experiences within and outside of travel!"
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Soumya is a young writer and journalist, with bachelors in Multimedia and Mass Communication. She is an alumini of the Asian College of Journalism, and finds politics and sustainability intriguing beats to work with.
