Unipro Education Pvt Ltd was founded in Jan 2012 by Vivek Sharma, Ankit Khare and Kunal Prajapati. It is a digital marketing company that works exclusively with advertisers in the Education sector. With a team size of 34, Unipro has education institutes in India and abroad as its clients. Unipro has an in-depth understanding in promoting education products and an unmatched reputation for enabling customers in reaching out to their audiences using targeted digital solutions. It helps clients conceptualize, plan and execute campaigns on digital platforms such as Facebook, Google, Mobile, YouTube etc.
Sujata Sangwan Interacts With Unipro’s Team And Spoke To Them
GenesisAnkit Khare, a technology enthusiast and one of the founding members of Unipro rose up the ranks as a digital media industry all-rounder with experience in handling media sales, digital marketing for big ticket media solutions company like monster.com, HT Media LTD and Educomp Solutions Ltd. He saw tremendous potential in the education category which had its audience on digital platforms but did not have right tools to reach out to them. With a vision to cater to a segment that targeted the most digital savvy audience, Unipro Education Pvt Ltd was born.
Unipro’s Growth StoryIn the year 2012 we started the company with a 3 people team and a handful of clients. But by the mid of 2013 we had a significant jump in the number of clients, leading us to expand our team and move into a bigger office space in Gurgaon. By 2014 we had already tripled our revenues and had added offices in Mumbai & Bangalore as well. Today we are a 34 member team, successfully enabling over 100 clients, with an exceptional client retention rate of above 80%. Our Digital platforms cover almost 80% of the young audience in India and this is how we are enabling the advertisers in the education segment to get most of their advertising spends. Our understanding of the audience behavior, expertise in the education segment, and a first mover advantage in digital solutions to the education industry, puts us notches above the competition and we have consistently delivered beyond customer expectations in each of our engagements.
Unique Key Services Apart from digital advertising and campaigns Unipro also offers technology enabled solutions to its customers thereby enabling them to improve their enrollment rates and ensure that robust processes are followed.
· We provide an LMS (Lead management system) to all our clients thereby maximizing the returns from their lead generation activities.
· Since many colleges don’t integrate with payment gateways, we also provide a complete online application platform that is integrated with a payment gateway at the client side.
· Our partnership with Google ensures that we are able to provide the latest in Google’s digital marketing portfolio of offerings to our clients, in addition to optimizing their campaigns for maximum results.
Funding Status Unipro is funded by a US based angel investor and are currently looking out for the right partners from the digital media solutions industry.
Future PlansUnipro has an immensely promising future, having already worked with over 100 clients in just a span of 4 years. Each year, we have managed to grow over a 100% both in terms of revenues and number of customers, and this year we are aiming for the skies. We are looking at an aggressive plan for expansion and are targeting a 200% increase in customer acquisitions in the next two years. We are also looking to invest in building a broader portfolio of offerings and are in midst of research for new web and mobile based service offerings.
Market Size & OpportunitiesWith over 300 Million students and over 48,000 educational institutions, India’s education segment is the largest in the world. There has been a significant increase in the share of the private universities as a part of the total universities from 3.43 percent in 2008-09 to 26.28 percent in 2013-14. Overall this is a 200 crore niche market in India today.
