Wellbeing Nutrition, a wellness brand, has declared the onboarding of actors Soha Ali Khan and Kunal Kemmu for its latest campaign focused on the brand's protein product range. This decision follows the recent appointment of professionals Harleen Bhatti as Vice President of direct-to-consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth, highlighting the company's strategic expansion efforts.
Founded in 2019 by Avnish Chhabria, with Saurabh Kapoor joining as co-founder in 2021, Wellbeing Nutrition claimed that it is dedicated to transforming health through its range of food and drug administration (FDA)-approved, gluten-free, and non-genetically modified organism (GMO) products. The company offers solutions across various health categories, including sleep, gut health, beauty, stress, immunity, and vitamins.
The partnership with Khan and Kemmu will specifically promote the Sports and Performance range, which includes SuperFood plant protein, Multis for Him and Her, Triple Strength Omega, and the bestselling Magnesium. Wellbeing Nutrition's sports products aim to support body repair, muscle growth, recovery, easy digestion, weight management, and immune strengthening.
As more individuals turn to plant-based diets, the global protein supplements market is projected to soar, expected to reach USD 55.32 billion by 2032. This growth is fueled by increasing health awareness and a rising demand for convenient nutritional solutions.
With this campaign, Wellbeing Nutrition aims to further establish its presence in the protein supplements market, leveraging the influence of Khan and Kemmu to inspire consumers to embrace a healthier lifestyle.
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