Whacked Out Media is an Audio/Video content distribution, aggregation & development startup. It was founded in 2009 by three enterprising youngsters Sameer Choudhary, Anil Pallala and Saurabh Sharma for distribution of content for VAS based platforms. It has achieved around 420 million views every month and addresses a social audience-base of 160 million followers across social media.
Whacked Out Media is a next-gen media company based out of Hyderabad. Focused on digital marketing since 2011, it is today Asia’s largest and fastest growing YouTube Multi-Channel Network Partner and also publishes video across several other models as well. Its core strength lies in its organic content marketing strategies as well as its experience with audience development and content optimization.
In an exclusive interaction with BWdisrupt team, Rama Krishna Veerapaneni, Managing Director Whacked out media, spoke about the startup.About StartupWe provide new media monetization (Internet & Mobile) services to content owners and creators – we work with films, TV shows, original productions, spiritual, animation and news content. We also provide Digital Image Management services to Celebrities – manage content across their social media and handle their digital endorsements, do audience Development for Events, Brands, Campaigns and Production of Branded Digital Content.
Challenges FacedPiracy always remains a big concern. During the years 2011 till 2013 we faced the challenge of on boarding the stakeholders on to the Digital platforms. Well funded competitors without a complete understanding of the ecosystem is also a challenge
CompetitorsOther MCN’s in the Indian space, social Media Agencies and all the YouTube Networks are our competitors
Differentiation FactorsWhacked Out is the ONLY pure Organic Digital network. For us every account is like a brand.We reach out to audiences using content and further engage them to consume our content while the branding process continues. We never advertise to reach out to audiences.
Clients & ExpansionWe manage the digital image of Superstars, Music Talent, Comedians, Film Makers, Actresses, film Production companies, TV Broadcast companies, music Labels, event Management companies, animation companies, spiritual outfits and commercial brand looking for Digital specialization.
Traction DetailsWhacked Out Media has received 420 million monthly views on YouTube and has 6.5 million subscribers.
Funding Status & MonetizationCurrently we are a boot-strapped company. We are always open to strategic partnerships as we live in the world of collaboration. We won’t deny a right investor with the right numbers. In future we would be investing into content creating infra and increase the acquisition capabilities.
Marketing PlansWe believe in doing a good job. Our numbers will speak for itself. Having said this we keep sending the right signals on social media.
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This is Meghna Shukla. She lives in Delhi. She is an engineering graduate and currently pursuing MBA from Jaypee Business School. She has a work experience of 2 years in content development. She loves to read and write.
