Whatfix Rolls Out $58 Mn Liquidity Program For Employees And Investors

Whatfix, a Bengaluru-based digital adoption platform, has launched a USD 58 million liquidity program for employees and investors, marking its fourth buyback of employee stock options (ESOPs). Eligible current and former employees can sell vested units at a premium over the previous Series D valuation.

This introduction follows Whatfix’s USD 125 million Series E funding round, led by Warburg Pincus and supported by SoftBank Vision Fund 2, boosting the company’s valuation from USD 600 million to USD 900 million. To date, Whatfix has raised over USD 265 million.

Founded by Khadim Batti and Vara Kumar, Whatfix offers in-app guidance and performance support for software applications. The company holds five patents and has another 18 pending, maintaining low cash burn while doubling its workforce to over 960 employees and expanding to four new offices since Series D.

In 2024, this buyback is the second-largest, following Swiggy's USD 65 million employee stock ownership plan (ESOP) liquidity program in July. Other companies like Urban Company and Meesho have also announced ESOP buybacks this year.