Wigzo, a Delhi based marketing automation startup which empowers brands to send marketing content that people want to receive.
What if companies can predict when a customer is going to come back to its app/website or uninstall it. That's what WigZo's machine learning platform - an algorithm that learns from the customer's data signals rather than waiting for human intervention - does. It can analyze the threshold of stickiness of every single app user.
The firm’s automation suite allows brands and marketers to personalise any form of communication across multiple channels, including email, push, browser push as well as Facebook and Google Ads, from a single infinitely scalable dashboard. The startup is building up something which no other data analytics firm in India is currently doing.
Team BWDisupt Interacts With Umair Mohammed, Founder, Wigzo and Spoke to HimHow did the entrepreneurial bug bite you?Now that I look back, I feel that I always wanted to be an entrepreneur. When I was 19 years old, I started working during my extra time for pocket money, and realised that working for self is extremely redeeming. During my initial years I worked with a few startups, and I realised that the thrill you get from watching them scale up is unmatchable. And that is one particular thrill that I’m happy to chase for the rest of my life.
How did the idea came to start Wigzo? The idea came, while working I was working in my previous organization. We realised a need for such a platform. Something that will help us as marketers, solve our current issues. Because I couldn’t find anything that would solve my issues, I decided to do something similar myself. It took me sometime to find the right team, and when I met them, it was an instant decision to go ahead with the product.
How does your startup work and what are the special key features of Wigzo? We work on simple concept. Data should not reside in silos, because it takes the intelligence away. And secondly we provide actionable intelligence around data so marketer can leverage it to interact with their audience in real time, and reach them with the right message on the right device.
The people at Wigzo are the backbone of the organisation and it is their hard-work and dedication to perfection that is the most outstanding feature of our company. It is only through their resilient efforts that we have been able to build a platform which focuses on providing a holistic solution to eCommerce firms with the help of intelligent communications based on personalised behavioural analytics of the users.
How are you different from the existing ones? There is always a mad rush among businesses to drive more traffic to their web properties. Given the single digit conversion rates, it’s totally understandable the urge to get more and more eyeballs to a website. It used to be really tough to measure the right metrics that matter to your business. Some would like to know exactly where their visitors have been before reaching their website. On the other hand, some would like to know more about what these visitors do on their website. In today’s digital world what matter most is the digital footprint of every visitor further to predict the intent of visitor to have real time engagement.
Wigzo USP to take you beyond page views and vanilla analytics is what sets us apart from the rest. Once upon a time, page views used to be the only metric that mattered. But today, it’s all about how far you can engage your visitors with real time communication channels and read analytics.
We help marketers in identifying their biggest information need in line with their business and in determining what data provides the best insight they need further to simplify the big data complexities, real time engagement, prediction, etc. all in one.
How much amount of funding Wigzo raised till now? How do you monetize?As of now we have received $500k funding led by Aarin Capital Partners and Mohandas Pai, Chairman of Manipal Global Education, TV. We at Wigzo, charge our customers based on the number of people we are able to track.
What're the challenges Wigzo faced while setting up the business?For us the main challenge has been that we started ahead of the market, and because of that it was initially difficult for us to convince people what we are doing actually makes sense.
What are the traction details?We have about 34 clients, and we aim at reaching 150 clients by the end of this financial year.
What is the market size?Together automation analytics and data management form a $26 billion opportunity in India.
What advice you want to give to the new entrants in this space? To the new entrants I would just like to say that even though the industry poses to be a larger opportunity, the struggle is still uphill. Convincing the prospective clients and understanding your own product in a way that it works for India audience is very important.
