With 10,000+ Users, Fincash Using AI & Data Science to Make Product Strong

Fincash.com, a startup in the personal finance space in India, has crossed 10,000+ users since its launch in 2016. 

Gaurav Perti, co-founder and CEO, Fincash said, “Almost 10K customers are served so far, with approximately 30 percent of returning users and rising conversion rate. We optimistically look forward to the growth in the next financial year.”

The start-up saw an average of 400,000+ views a month, which translates to a growth of 100 percent YoY, and it has now crossed 10,000 users this month. Fincash aims to double sales in FY 2018-19.

Fincash has got a great response to its recent product expansion. “We have expanded our product solutions, which allow users to invest in different time frames, right from a day to some weeks, months to years, as per their investment needs. Investors are finding it easy to understand and invest in these product solutions,” says Gaurav.

Speaking on the future plans Gaurav, said, “We will be using Artificial Intelligence (AI) and Data Science to make the product selection and customer service strong. Our motto is to make the best use of advanced technology so that our customers have a seamless, effortless and a secure investment experience.

Customers today are getting smarter and they look for quick-hand solutions for their needs. We are bringing advanced technology to make the customer-support interaction strong and robust. Currently, we have built an in-house customer integrated program that makes the investment process of our customer precise and safe.”

Since our launch, we have been noticing various issues that a customer faces in investments and now we are in process to bridge this gap with artificial intelligence algorithms. We have been doing our best to solve customers’ problem and provide a proactive service to them.”

Fincash.com was founded in 2016 by two individuals— Gaurav Perti & Pawan Kumar,  the startup aims to create an innovative online wealth management platform that is dynamic & differentiated in the marketplace.  In February, it raised Rs 1 crore ($150,000) in a fresh funding round from a group of angel investors from the financial services sector.

Some recent fundraising in fintech space this month include Myforexeye raised Bridge funding round of $500K, Orowealth raised $1.6 million in Series A, Open Financial Technologies received undisclosed amount in pre-series A, Cashkumar secured Rs 5 Cr on LetsVenture, and PaisaDukan.com announced second round of seed funding and secured $225K through angel investment.