Varun Chandran and Demy D’cruz founded
Corporate360 in Nov 2013. Corporate360 is a BigData software company offering SaaS based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer contacts, technology installations and competitive intelligence. The data-as-a-service cloud helps B2B sales representatives close deals faster, eliminate sales research, accelerate pipeline creation, beat competition and maintain CRM data accuracy. The competitive advantages include:
• Flat fee based list pricing vs Data-as-a-Service Cloud subscription pricing
• Generic list vs Data science enabled customer insights, competitive intelligence & sales triggers
• Static list purchase vs SaaS based Data-as-a-Service subscription model ensuring accurate marketing data all time
The company is bootstrapped and aims at product selling that would result in revenue, profitability and sustainable growth. With about 300+ global customers and multimillion dollars in revenue, Corporate360 is focused on leveraging digital marketing, selective mar-tech events and customer references.
“B2B Marketing is a $50B market space according to a LinkedIn study. There is a huge thrust on CRM, Sales acceleration, Predictive analytics and Account based marketing tech solutions with multi-billion dollar investments pouring in and data is the fuel for all,” says Chandran.
As per the challenges in the industry he feels, “Finding the right talent with entrepreneurial attitude is a challenge. We built a global startup from day 1, leveraging availability of skilled talent in multiple locations such as Singapore, Philippines & India that helped us scale internationally.”
BW Reporters
Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
