Zomato Introduces, ‘Book Now, Sell Anytime’ Feature

Zomato introduced a new feature in ticket booking. Now a customers can book tickets and even sell them if they find themselves unavailable to avail of the service. It is the first of its kind by an Indian ticketing platform. Zomato founder Deepinder Goel tweeted about the development. 

Customers can buy tickets to their favorite event as soon as they go live on the Zomato app. If their plans change for any reason, they can list their ticket on the Zomato app for a price lower or higher than their original purchase price (capped at 2 times of the current phase price live on the ticketing platform). Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato. The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).

However, among the rumors that the decision may lead to black marketing, Zomato said that it wants to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing. Therefore, it has put a few checks and balances in place as a customer can buy up to 10 tickets per category which can be listed for selling. 

The highest price at which they can list their tickets will be capped at 2 times the current phase price on the Zomato app, if the tickets for the event are sold out, the cap will be 2 times the final phase price. Zomato gave an example if a customer purchased an Early Bird ticket for Rs 1000 and the current phase is live at Rs 2000, the customer can list their ticket for any price up to Rs 4000.