In December, 2017, Esri India, country's leading Geographic Information System (GIS) software and solutions provider, had announced GeoInnovation - a challenge for ‘startupreneurs’ who are building GIS technology-enabled startups, in partnership with Department of Science and Technology (DST). Gray Routes Technology Pvt. Ltd. was part of the program. In an interaction with Sujata Sangwan of BW Businessworld, Soubhagya Sahoo, CEO & Co-founder, Gray Routes shared details about his venture.