The world is going from an asset heavy model to an asset light model. We request people to focus on their product while we are focusing on their office space and required needs in the meantime. Scale is a huge challenge as it is a real estate dependent market. The co-working ecosystem currently in India is so huge that even 100 competitors will fit well in the same market, says Ritesh Malik, Creator, Innov8 at BW Disrupt 40 under 40.