Highlighting that Indian consumers want their festive season shopping to be right on time, Saurabh Srivastava, Vice President, Categories, Amazon India states that the company has been putting in efforts to cover the length and breadth of the country with the help of its robust delivery network this festive season.
With the Amazon Great Indian Festival, the company’s flagship festive season event starting on 27 September, Srivastava emphasises that the event is more than just a shopping event for the company.
“For us, Amazon Great Indian Festival is more than just a shopping event. It is a celebration of India’s culture, energy and people. It is where the customers find joy in shopping, sellers see their business grow and innovation meets tradition,” states Srivastava at the company’s event.
The Network of Delivery Partners
The company has been working towards building a robust chain of delivery partners across the country to meet the demand requirements which are expected to see a surge during the much-anticipated event.
“With fulfilment centres in 15 states, sortation centres in 19 states and over 2,000 delivery stations, we have the whole country covered. It would not have been possible without the strong support of our partners like India Post, Indian Railways and over 28,000 third-party delivery partners,” mentions Srivastava who also sheds light on the event being a success over the past years.
Benefits for Prime Members
With a wide range of deals lined up for its customers during the upcoming sale, the company has been focusing on improving the experiences of its prime members.
“We know how important it is to get your festive shopping right on time. We put in a lot of effort to reach every corner of India and deliver 100 per cent serviceable pin codes. For prime members, we have doubled our same-day deliveries this year compared to last year,” reveals the VP of Categories.
The Trend Of Upgrades
As the consumer electronics segment, which contributes a major proportion to the company’s revenue, gets ready with heavy discounts on a range of products including smartphones and mobile accessories, a unique trend has been observed in the segment.
“There is a unique trend that we have seen gaining traction through the year and it is about the upgrades. Customers across tiers have been upgrading their gadgets, such as smartphones or laptops,” states Ranjit Babu, Director, Consumer Electronics, Amazon India.
Talking about the installation services, the company is seeking to change the game with the test rides at Rs one along with providing its consumers with the option to exchange their existing two-wheelers. In addition, the company is bringing the facility of installation services for a range of products.
“This festive season, we provide our customers with installation services across 20,000 products in 300 cities. We have also enabled unified delivery and service for furniture across the top ten cities,” reveals K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India.
The Quick Commerce Battle
Amazon India has been working towards making a mark in the quick commerce sector with Amazon Fresh and aims to leverage the festive season by introducing deals starting at Rs one on the platform during the flagship sale event.
“Amazon Fresh has seen growth with a 26 per cent rise in first-time shoppers and a 50 per cent increase in the new customers from the tier-two cities. This festive season, we are introducing theme stores to meet your needs,” mentions Srikant Sree Ram, Director, Amazon Fresh.
As the country gears up to boost its spending budget this festive season and with tier-two and three cities making their presence felt in the ecommerce ecosystem, these flagship events from the ecommerce industry’s top players provide the consumers with a wide array of product categories to choose from at prices much lower compared with the normal shopping seasons.
