Bandbaajaa.com, an NDTV Group venture is a wedding ecommerce startup that caters to all wedding related requirements. The ecommerce portal provides services from clothing, jewelry, accessories and gifts to wedding planners, choreographers and photographers, picturesque honeymoon and marriage registration through its efficient services sitting right in the comfort of your home. The platform has a simple 5-step plan to help in managing the event of a lifetime like weddings and recurring celebrations like festivals.
Launch Date & FoundersSachin Singhal, had a vast experience with multiple startups earlier, saw a good future in the Indian wedding market which sees a spending of about 40 Billion USD per annum. He founded Bandbaajaa.com with the aim of lowering the hassles of wedding planning. Smeeta Chakrabarti, a media stalwart, is the Managing Director at Bandbaajaa.com. The startup was inceptionized on 1st April 2016.
Special Key Features of the StartupBandbaajaa.com is known for its effective ways of connecting brides and grooms to credible and curated network of vendors that reduces the hassles of wedding planning. It aims to be the ultimate wedding planner and curator of selective wedding merchandise. The website has a mix bag of products and services from luxury designers like Anita Dongre and Neeta Lulla to budget-friendly options to create an ideal wedding. The website also features real wedding stories in order to give its potential customers the real-life inspiration to help plan their special day!
The website has an automated wedding planning tool called Mr. Planner that allows the users to create a tailor-made checklist and a detailed budget breakup to help plan the perfect wedding.
Unique Key PointsIt is the only wedding site to operate in two languages – English and Hindi. The Hindi website allows users to catch up with interesting trends in the wedding industry and products and sees a huge traction with about 20% of the traffic.
Funding StatusThe startup raised $20 million from CerraCap Ventures.
Monetization Model and Market SizeThe Indian wedding industry stands at around $40 Billion, growing at 20% YOY, second only to the American wedding market that sees an annual spending of $50 Billion . This is a huge market with tremendous opportunities.
We are currently valued at $20 Million, with around 25 employees and 5000 vendors. And with our current rate of growth, we’re expecting our revenues to hit 180 Cr by 2021.
Challenges Faced Some of the key challenges include –
Team building
Attracting the right talent
Figuring out the right business model
Traction DetailsOver Half a million unique users
Quarterly traffic – 1.5 million users
More than 10 million page views
Social media reach – over 7 million
Average monthly transaction size: 6000 Rs
Monthly Conversions - 2000 per month
Future PlansWe’re in the process of partnering with more brands and designers and scale up to 20000 vendor base, 50+ cities.
We are looking to make Hindi site popular among masses in order to gauge greater reach and adoption
We’re also going vernacular and explore more languages.
