Bebe Burp, a certified baby food brand from Mighty Steps secures Rs 8 crore from the venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with Collective Artists Network earlier this year.
Mothers struggle to find consistent, healthy, and tasty baby food options that have home-made quality. Store-bought porridges often contain harmful chemicals and preservatives. Recognising the lack of safe and healthy baby food options in the market, parents Shruti Tibrewal and Bharat Tibrewal, along with Chirag Gupta founded Bebe Burp in 2018 with a vision to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating a reality from birth.
It plans to allocate more resources to regions with higher market potential and strong competition to solidify its entry into the market. For a better ROI, Bebe Burp’s focal point will be scalable marketing channels and expansion strategies to widen the reach across potential markets. The funding will also aid in technological innovation in the baby food sector in the form of improved packaging, tracking, and faster delivery methods, proving beneficial for both consumers and the business.
With a primary focus on Tier-1 and Tier-2 cities in India, specifically targeting millennials and working parents, the company plans to achieve substantial e-commerce growth and strong quick commerce penetration, establishing a formidable market presence. Besides, Bebe Burp is poised to enter major international markets such as the Middle East, Europe, and Southeast Asia.
Shruti Tibrewal, Co-founder at Bebe Burp, said, “We’re thrilled with the recent round of investments because it will significantly accelerate the growth of Bebe Burp. Being a mother, I have always found it dif icult to find organic and healthy alternatives to the products already existing in the market. I wanted to bridge that gap by creating a brand like Bebe Burp. It's been my vision to make healthy food alternatives accessible to mothers across the globe and, at the same time, inspire and promote the idea of women leading businesses. I consider this show of faith by our investors a win for my vision, and I will continue in my ef orts to establish Bebe Burp as a major player in the baby food industry.”
Vijay Subramaniam, Founder and Group CEO at Collective Artists Network, commented, "At GCCF, we are deeply committed to fostering innovation and supporting visionary entrepreneurs like those at Bebe Burp. This funding round not only underscores the remarkable potential of Bebe Burp in the baby food market but also aligns with our mission to back ventures that bring significant value and positive impact to consumers. We are excited to see Bebe Burp's journey unfold and are confident that
their dedication to quality and nutrition will set new benchmarks in the industry."
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