Book Your Favorite Hotel through HotelDekho.com in 125 Cities Across India
In today’s world, leisure traveling has become an everyday thing whether it is work or just a vacation. While, traveling everyone has just one thought in their mind, that is, the traveling cost must always be minimal so that they can explore more of the destination. Travelers prefer to stay in budget friendly hotels, but comfortable ones.
The key to book budget friendly hotels is to surf through the internet rather than going to a traditional travel agent. The online hotel booking industry has seen a major growth since the last few years and is growing even more. It has become much easier for the customers as they can sit at home and conveniently book their hotels according to their requirements. Online hotel reservations are also helpful for making last minute travel arrangements. Now-a-days, online travel agents have pictures of hotels and rooms, information on prices and deals, and even information on local resorts.
Inception
After the successful journey of entrepreneurial ventures- Heritage India Tours and Travels, Signature India Routes and Ecstatic India Tours, Mr. Pushpendra started a new journey with an e-Venture- Hoteldekho.com to offer lucrative holiday packages and a wide range of accommodation to business travelers, leisure travelers, pilgrimages or vacation makers within their budget. Having a business experience of over 10 years in Trade and Travel Industry, has helped Mr. Pushpendra to establish Hotel Dekho’s footprint in the tourism world. Significant work experience in Trade and Travel Industry along with building a professional network for business research and consulting projects, has been his core expertise. His prior experience in the industry, helps him deliver the desired results, in the field of Operations and Hospitality. It offers travelers an extensive selection of hotels and travel services to meet every budget.
Differentiation
HotelDekho aspires to provide the customer an awesome experience by ensuring dedicated round-the- clock customer support and a call center. HotelDekho.com has a coverage of 28000+ hotels in 125 cities across India, with customized travelpackages. Offering a wide range of accommodation to business travelers, leisure travelers, pilgrimages or vacation makers, HotelDekho.com is integrated with cloud based channel management service STAAH and analytics engine MAXIMOJO for best offers. Travelers can do their bookings through desktopor mobile apps.
Funding Status
HotelDekho.com is a self-funded project at present and is actively seeking funding to this venture at a higher level.
Future Plans
HotelDekho is planning to come up with an Express check in feature to enable a convenient way for guests to breeze in to the rooms of their choice. They also establish themselves as a one-stop solution to all their guests, from availability of rooms to personalized amenities, along with hassle free rescheduling’s, cancellations and refunds. HotelDekho.com is also planning to develop strategic alliances with service providers like cab service providers (Ola, Uber, etc.), Payment Gateways (Paytm etc.) and flight booking providers for hassle-free stay, travel and bookings. We have initiated new offers enabled by their IT Team which will provide the best quality of services to their customers.
Challenges Faced
Being a startup HotelDekho.com is working very fast and has competitors like MakeMyTrip, GoIbiboand Expedia. This makes it very challenging for them to generate a target audience.
Marketing Plans
Marketing plans of HotelDekho.com consist of the following- offering end to end curated travel solutions tailored to the customers. Targeting Corporates, event planner, wedding planners for bulk accommodation bookings; Leveraging tools like Google Adwords, SEO as a part of digital marketing to target customers for their search queries; Promoting and showcasing HotelDekho.com in various Tourism and Travel fairs like GITB are some of their schemes to generate brand awareness.
HotelDekho.com has a strong review and a rating system for independent users. They use mediums like social media, print media, electronic media, advertisement blogs and articles to reach the target audience, for strong PR and expansion of their business. HotelDekho.com also, delivers festive discounts and promotional offers on continuous basis for competitive advantages,increasing loyalty and repeated sales.
Market Size and Opportunity
The Indian travel market is projected to grow at 11-11.5 % to $48 Billion by 2020. Driven by robust domestic demand, the hotel sector is projected to grow to $13 Billion by 2020 with budget and midscale hotels making up 52% of the market. The size of online hotel bookings industry in India are estimated to be $4 Billion by 2020. The Indian consumer is rapidly going digital. Led by the prevalence of mobile internet, the country’s internet user base is projected to expand from 332 Million users in 2016, to over 650 Million users in 2020. Currently, 56% of the total OTA market is captured by the big players like Makemytrip, Booking.com and rest 44 % of the OTA business is captured by the smaller players. This is a great opportunity for HotelDekho.com and our aim is to capture at least 25% of it.
