CarAndBike To Move Ahead With TV Commerce and C-to-C Auctions

India will account for 8% of global automotive market share by 2020. The digital spend in the auto sector is looking to reach 1Billion by 2020.

With over 2 lakh enquiries and 8 million visits, CarandBike is a trusted brand with premium content. The portal lists over 42 manufacturers and 336 models of cars and bikes. Users can not only browse new cars, upcoming cars, car price, car dealers, car reviews and compare cars, but also use the car recommendation section and total cost, ownership section for all queries and doubts in the automotive sector.

Carandbike.com is India’s No.1 recommendation engine with data science driven technology and real expert input. The site has over 1000 car variants rated on 20+ parameters. They have seen a 110% YOY market growth with zero investment in marketing.

CarAndBike brings together the best from the world of both, cars and bikes. They enevour to help with new cars, used cars, new bikes –all of that. What makes CarandBike stand out is their heavy focus on keeping its users updated with the latest from the global automotive industry, car reviews, car dealers, new bikes and everything in between.

BWDisrupt interacted with the Core team of CarandBike- Praveen VL, CEO and Vaibhav Seghal, CSO.

Arijit Chatterjee is the Managing Director Fifth Gear Ventures Ltd. With over 14 years of experience he strives to achieve great success for Carandbike.com. Apart from this he is also the Chief Strategy Officer with NDTV Convergence and has done an MBA (Strategy and Marketing) from San Diego State University.

Carandbike.com comes under the entity – Fifth Gear Ventures. They are in the business of building and monetizing digital platforms across genres combining content, commerce & community. CarAndBike brings together the best from the world of both, cars and bikes. They enevour to help with new cars, used cars, new bikes –all of that.

CarandBike stand out is their heavy focus on keeping its users updated with the latest from the global automotive industry, car reviews, car dealers, new bikes and everything in between. It was launched in September 2015.

Exclusive Online Launches: Tata Tiago, Mahindra KUV100, Mahindra Nuvosport, Renault Duster Automatic, Renault Kwid Automatic, cost of ownership index calculator, Car valuation Engine, Car Recommendation Engine.

Customer Centric as compared to being dealer centric, only inspected cars are there in the system, have the complete portfolio of Mahindra, Renault for online booking of new cars, and also of Hero two-wheelers.

Their monetization model includes Ad revenue and Commission based commercial structure; and the traction reached high- 5 million UVs 12 million PVs. Among the challenges faced in the initial stages CarandBike encountered huge discrepancies in the expectations of the dealers and customers, which was due to disorganized and unsystematic records and data collected. In near future, the plan is to go with TV commerce and C-to-C auctions.