Cash Is King: Dynamics For Early Stage Startups

In the last decade, the startup ecosystem has expanded significantly in India. Despite the rapid growth in the number of startups in the country, running a startup remains challenging. Experts from the industry discuss the right approach to funding, generating revenue and becoming profitable. 

 

Moderator, Ashish Agrawal, Director, Resurgent India points out that most startups are not profitable despite the success and rapid expansion of the startup sector. Adding that the Covid 19 pandemic has shown everyone that cash is king and revenue is critical to sustaining a startup. 

 

Rajesh Mane, Partner, 9Unicorns and Souvik Sengupta, Founder, Infra.Market comment on the importance of having a steady revenue stream. That profitability will eventually ensure the long-term success of a startup. 

 

Vamsi Udayagiri, Founder & CEO, Hesa and Karthik Rajaram, Country Head - India, Freshworks advise entrepreneurs to generate revenue first and use funding to scale up the business. 

 

All experts found that raising and burning through the capital was a temporary phase and concluded that a ‘profit-first’ mindset was crucial to building a successful business. 

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Vasudha Mukherjee

BW Reporters The author works with BW Education

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