Clean Nutrition For India
People are increasingly prioritising holistic wellness, encompassing physical, mental, and emotional well-being. Consumers are looking for comprehensive solutions that address various aspects of their health, including nutrition, fitness, mindfulness and self-care.
O For Originality
In 2016, Aarti Gill and Mihir Gadani started OZiva, a plant-based nutrition brand. The driving force behind the startup was a mission to empower individuals to lead healthier lives through clean and plant-based products.
Recognising a gap in the market for 100 per cent clean offerings, free from harmful chemicals, additives or preservatives, OZiva was conceived. Co-founder, Mihir Gadani says, "OZiva facilitates healthier living, addressing a significant gap in the nutrition products market."
Building A D2C Brand
Emphasising the importance of overcoming the fear of the unknown, financial literacy and maintaining personal well-being and relationships, Gadani said, "True success lies in creating wealth that helps others and solves problems”.
Nutrition remains a primary focus for OZiva, aiming to empower individuals with clean plant-based products. The upcoming launch of a new line focusing on skin and hair health reflects their dedication to innovation. Gadani states, "Our focus is unwavering as we expand our product offerings in 2024."
Company’s Scorecard
In March 2021, plant-based nutrition brand OZiva raised USD 12 million as part of its Series B round led by Eight Roads Ventures. The round also saw participation from F-Prime Capital and existing investor Matrix Partners India.
Furthermore, in December 2022, FMCG giant Hindustan Unilever invested and acquired stakes in OZiva to bolster its position in the category.
The company’s growth trajectory has been evident, with steady progress each quarter. The Co-founder envisions fostering a culture of holistic wellness in India, coupled with a focus on transparency, innovation, and sustainability.
Founders’ Take
For founders at OZiva, the goal is to continue growing, expanding product offerings, and making a positive impact on health and wellness across the nation.
“My vision for India is to foster a culture of holistic wellness and my mission is to revolutionise the plant-based nutritional supplements market in India,” Gadani summarises.
A hard-hitting lesson in entrepreneurship for Gadani revolves around the importance of resilience and embracing setbacks. "Success requires the ability to bounce back and move forward in the face of challenges. Setbacks provide valuable lessons and insights for improvement," reflects the Co-founder.
OZiva has been at the forefront of industry trends, witnessing a surge in demand for plant-based nutrition, a focus on holistic wellness, a rise in personalised nutrition plans, the clean label movement.
The Co-founder states, "We are committed to staying ahead of these trends, continuously innovating to meet the evolving demands of our valued customers."
