D2C Clothing Brand Plan B Secures Seed Funding

Jito Incubation and Innovation Foundation (JIIF), a community-based angel network, along with other prominent investors, high net-worth individuals (HNI) and Ah! Ventures has invested in Plan B, a D2C kids' innerwear brand.

Rajat Mehta, Chairman, JITO Incubation and Innovation Foundation (JIIF) said, "Plan B is redefining the children’s innerwear market by emphasizing quality and exceeding expectations of both parents and children. This focus sets them apart in the D2C space. Their understanding that comfortable clothing enhances a child’s well-being gives us confidence that investing in a brand dedicated to meeting children’s needs is a smart choice. We are proud to invest in a brand that has an unequaled standing in the market.”

Founded by Sneha Raisoni and Vaidehi Shah, both Chartered Accountants and former investment bankers, Plan B said that it will use raised capital to boost its market presence and expand the product portfolio, with impetus on marketing, hiring talent, and accelerating product development. 

Sneha Raisoni, Co-founder of Plan B, said, “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our 'Easy Wear, Easy Care' philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents."