Founded in year 2014, 'Deal Kya Hai?' is a part of DBM India Group companies is a well known name in the industry. It is The Consumer Durable and IT (CDIT) expert of e-commerce/online shopping domain and has been instrumental in the success of Amazon and Flipkart- the giants of the e-retail in India.
Ideated by Mr. Amit Daga and head quartered in Gurugram, the portal caters various consumer durables and IT products from their own platform and is a key strategic seller on Amazon India marketplace. This laudable venture is an online counterpart of its parent company DBM Marketing, which is into offline distribution of Consumer Electronics, Appliances and IT products from diverse and trusted brands.
At the young age of 19 with a seed capital of Rs 8,000 Mr. Daga started ‘DBM marketing’ in 1999. As for most entrepreneurs, Amit’s journey was not a walk in the park. He began by selling customized Luxor pens to corporate in various business towers in Gurgram.
The USP of the company which sets it apart, lies in its offline model which is already an authorized distributor of many reputed brands such as HP, Lenovo, Samsung, Whirlpool, Philips, Havells and many more to add on. DBM Marketing generates 90% of its revenue from various established platforms like Amazon, Flipkart, Snapdeal and Shopclues.
It’s online platform, Deal Kya Hai? Has tied up with few logistics partners like Delhivery, Bluedart, FedEx, Aramex and First flight to cater to the 8 registered brands and its products for the masses across India. The company has 48 employees across India who manage office/warehouses located in Delhi, UP, Maharashtra, West Bengal, Tamil Nadu, and Karnataka to maximize its reach across cities & towns in India for both DBM Marketing and Deal Kya Hai?
When it comes to order delivery at Deal Kya Hai?, depending on the locality, they mobilize the delivery boys or partners, who picks items from warehouses and initiates the shipment ahead. Similarly, for outstation orders, the delivery is carried out through other logistics companies.
The platform has clocked Rs 125 crore turnover in the last financial year and for the next financial year the revenue is expected to cross over Rs 500 crore. According to Mr. Daga, around 70% of the revenue will come from the exclusive partnership with Amazon and the rest will come from Deal Kya Hain?
The platform has recently launched its unboxed and refurbished category. The unboxed goods are sold at a lower price where the goods are mostly unused but are return surplus from various e-commerce sites where customer receives the order but opt to return the product due to some reasons like change of mind, shortage of cash etc. but the best part is that the product retains some part of the original warranty and is usually of 6months.
Mr. Amit Daga, Founder and MD, Deal Kya Hai? Said, “With insistent plans to reach out to its consumer base, this online business enterprise will be investing 100 crores to achieve revenue of 2000 Crores by 2020. feels that with the pace this e-Retail industry is rapidly growing in India, Deal Kya Hai? will eclipse the turnover of its parent company by 2020 as new products and categories will be introduced within the platform.”
BW Reporters
Soumya is a young writer and journalist, with bachelors in Multimedia and Mass Communication. She is an alumini of the Asian College of Journalism, and finds politics and sustainability intriguing beats to work with.
