Enhance Clinics - Offers a Wide Range of Aesthetic Treatments and Surgeries in India
Incepted in 2013, Enhance Clinics is India’s growing chain of aesthetics and cosmetic surgery in India. The clinic is the destination for fulfilling varied cosmetic surgery requirements and all dermatology issues including complete restoration as well as reconstructive surgeries. It has grown phenomenally since its inception with 26 super specialty clinics till date in some of the major Indian cities like Delhi NCR, Mumbai, Kolkata, Lucknow, Ludhiana, Agra, Allahabad, Rohtak, Rourkela, Surat, Patna, Dehradun, Hisar, Panipat, apart from Dhaka and UAE office. It works with the mission to deliver unmatched aesthetic improvements to its patients without compromising on the safety standards. Enhance Clinics has been instrumental in delivering successful hair transplants and cosmetic surgeries for many celebrities and famous cricketers.
The startup has grown phenomenally since its inception and developing by more than 60% CAGR year on year. It expects the growth to be exponential in the coming year. Enhance Clinics reached the break-even points within 4 months of its operation and since then, the Return-On-Investment is 40%.
Enhance Clinics’ developmental journey is strewn with many achievements. Over 5500 hair transplants have been conducted in the clinics till now, with people from more than 65 countries visiting Enhance Clinics for this procedure. Offering optimal and superlative results at low prices, the startup promises aesthetic and cosmetic enhancement with realistic expectations. It uses the finest equipment and clinically proven quality products with best infrastructure.
Enhance Clinics aims to provide unparalleled aesthetic results to all its customers keeping in mind the safety and efficacy of all its treatments. It is led by renowned surgeon Dr Manoj Khanna, the best cosmetic surgeon and hair transplant in India. The clinic is the destination for fulfilling varied cosmetic surgery requirements and all dermatology issues and for that include complete restoration as well as reconstructive surgeries.
In an interaction with Sujata Sangwan of BWDisrupt, Sanjeev Mahajan, CEO, Enhance Clinics, shares details about the venture
Enhance Clinics’ Vision
Our vision is to be the premier brand in the aesthetic and cosmetic domain, pan Asia. We aspire to be the most preferred brand for our customers and sought after employer for our employees and we aim to become a one stop platform for beautification processes and corrective treatments from head to toe.
Special Key Features
Enhance Clinics is the fastest growing chain of hair transplant, cosmetic surgery and dermatology in India. We are associated with highly qualified doctors, surgeons and medical expertise. We are the only one offering comprehensive standardized treatments under one roof which no other clinics in India are catering to.
Enhance has grown phenomenally since its inception with 26 super specialty Enhance Clinics till date in some of the major Indian cities like Delhi NCR, Mumbai, Kolkata, Ranchi and Dehradun, apart from the UAE office. It works with the mission to deliver unmatched aesthetic improvements to its patients without compromising on the safety standards.
Lately, we have started getting queries from Pakistan, Sri Lanka and Middle East countries.
Differentiation
We are different because we are clear in our vision. We are the specialists in cosmetic surgery and hence all our focus has gone into developing a Team which is led by cosmetic surgeons only. ALL SURGERIES at Enhance are performed by only cosmetic surgeons
This needs to be understood in the context of the market that we operate in. In India, there has been a proliferation of cosmetic surgery clinics (focused primarily on HT) who are often manned by unqualified staff. Not only are the results at these clinics suspect; but patient care is often compromised.
We are the only one offering ample of standardized treatments under one roof which no other clinics in India are catering to.
We have grown phenomenally since its inception with 26 super specialty Enhance Clinics till date in some of the major Indian cities like Delhi NCR, Mumbai, Kolkata, Ranchi and Dehradun, apart from the UAE office. It works with the mission to deliver unmatched aesthetic improvements to its patients without compromising on the safety standards.
Lately, we have started getting queries from Pakistan, Sri Lanka and Middle East countries.
Funding Status
We are in the process of raising more money and information is confidential. However, we can clearly state that we want to ramp up to 100 clinics plus in the next 3 years (in India, Middle east and Africa) and funds are being raised accordingly.
Monetization Model
We are a profitable company and our current levels of growth can easily be taken care of by internal accruals.
Challenges Faced
The biggest challenge has been the lack of expertise in cosmetic surgery in India. As this field is highly specialized, there are very few doctors who have the experience to run new clinics.
Market size and opportunity
The Hair care business by itself is more than 1000 crores annually. Of this about 20% would be the deemed potential for hair transplant. It needs to be noted that cosmetic surgery in India is growing at a pace of more than 30% Y-on-Y.
We want cosmetic surgery to move out of the sphere of ‘Film stars and celebrities’. The public at large is entitled to world class cosmetic surgery at the right price. Enhance clinics is working with that goal in mind.
About the CEO
Sanjeev Mahajan, Director and CEO, Enhance Aesthetic and Cosmetic surgery, is a seasoned professional with more than 18 years experience across multiple sectors. In the last decade or so, he has built a reputation as a start up specialist with the ability to build and nurture small organizations and help them reach scale and profitability.
An MBA by qualification, He started his career with the cooperative sector in India, before joining the Telecom sector in its nascent days. Part of the start up team of Hutch (Now Vodafone) he worked on setting up the pre-paid distribution channel in Delhi. Post a stint in the pharmaceutical sector, he worked with HCL as the Marketing Head for the Nokia Business division, wherein he worked with the leadership team in enabling annual revenues to reach more than US $ 1.5 Billion in less than 2 years.
