With the boom in the food industry in India, today we all have readily available meals and more affordable options than ever before, that too delivered at our door-step for free. However, do we ever reflect on the pertinent question that our food habits are turning against our health? Well, the great opportunity in good food availability has certainly led to an increase in the gap of our knowledge for food and nutrient intake that our body needs and craves for. And in times when we aspire to grow with sky being the limit, we definitely need to know ‘what we are eating’ – for our health.
First Eat- For Your Health, a health and wellness startup based out of Gurgaon (now Gurugram) has been serving residents of Gurugram meet their healthy food needs with utmost diligence to awareness and availability, with a core proposition of ‘knowing what to eat’ for all. Through a robust tech enabled mobile app, First Eat is trying to bridge the gap between ‘you’, ‘knowledge of nutrient intake’ and ‘availability of the meal you need’ by acting as an interface between the user, an expert panel of Nutritionists and availability of freshly prepared recommended meals – for your health.
Started in Nov 2015, First Eat began operations with providing freshly prepared healthy meals with measured ingredients and hygiene standards of the highest order delivered to your doorstep. Growing further towards the core proposition, First Eat recently introduced Nutritionists’ recommended diet plans for varied intents – balanced meal plans, weight loss, muscle gain, and many more plans are being curated so as to make plans available for as many varied intents as possible.
“It’s pretty simple yet an extraordinary fact that our health pivots on eating right. Yet we all invest more on reactive services and curative measures, but often take for granted the most basic and easiest proactive approach of eating right - that can potentially eliminate any need of curative approach for our health. Information and knowledge hold the key towards better health planning, and this is the paradigm shift in people’s approach that we are trying to facilitate” shares Saikat Bagchi, Co-Founder, First Eat.
First Eat currently serves Gurgaon with an average of 200 daily meals and 90 daily running subscriptions of Nutritionists’ recommended diet plans. With nearly 8000 app downloads on Android and iOS, and an active user base touching 5000; First Eat has a staggering repeat rate of 67% and is eyeing expanding to other areas of NCR soon. You can get the app on Android and iOS for your health.
