Flipkart Enters Into Quick-commerce With Minutes
It will deliver electronics, smartphones, and other items within 10-15 minutes , faster than its previous attempt of 90 minutes under Flipkart quick.
Flipkart entered into the quick-commerce run with a service called Minutes that has started operations in some parts of Bengaluru putting it in competition with firms such as Zepto, Swiggy’s Instamart, and Zomato’s Blinkit. Flipkart’s previous attempt to enter this space with Flipkart Quick, which targeted 90-minute delivery, did not take off as planned.
Flipkart was planning to operate from around 100 centers to support its efforts towards quick commerce play during the festive season this year, as per media reports. Flipkart will deliver electronics, smartphones, and other items within 10-15 minutes.
Flipkart has already introduced same-day delivery of products across multiple categories as the quick commerce service providers were already taking a portion of markets away from Flipkart. This move will enable the Bengaluru-based company to deliver products to millions of its customers across 20 cities, including both metro and non-metro regions, and to compete with its counterparts.
Hari Kumar G, vice president and head of grocery at Flipkart, had recently said that the company is trying to deepen the reach of its grocery services in metros and tier II towns across India, as per media reports.
The plan is quite similar to Zomato-owned quick commerce firm Blinkit's plans to keep up its expansion at the cost of lower short-term margins and aims to increase its dark store count to 2,000 from the current 639 by the end of 2026, the company’s CEO has said recently.
In Zomato’s June quarter results, the quick commerce vertical’s GOV and revenue grew at over 22 per cent quarter-on-quarter (Q-o-Q) versus food delivery, which grew at over 10 per cent across both metrics.The company’s GOV in the June quarter stood at Rs 4,923 crore, up from Rs 4,027 crore a quarter ago.
Another firm, Zepto which recently raised USD 665 million in a funding round that doubled its valuation and marked one of the largest financings in quick commerce this year, plans to double the dark store network to 700 by March 2025.
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