Fullife Healthcare Flagship Active Nutrition Brand Fast&Up Raises Rs 50 Crore During Pandemic

Fullife, industry leader in sports nutrition supplements and their ‘active life’ segment under the brand Fast&Up has raised fresh funding of Rs 50 crore. This investment comes from existing shareholders Rakesh Jhunjhunwala and Sixth Sense. Akash Prakash, Amansa Capital additionally comes onboard as a new investor.

The company has had an impressive growth of over 50% CAGR in the last five years and is geared up for a higher momentum over the next few years. This will be basis expanding to new markets including USA and Europe as well as introducing new product lines.

Varun Khanna, Co-Founder, Fullife said, “We are really excited about Akash Prakash, an investment veteran joining us for an exciting journey from hereon. Our investors have helped us immensely to make our vision a reality with their valuable feedback, guidance and deep involvement. It has helped us ensure that we stay true to our mission. This year, we are going to focus on increasing our product portfolio while catering to the required expanded capacity to cater to growing demand as well.”

Fast & Up is adding a new range of plant-based protein and super greens products to their portfolio. With this, their extensive range of nutrition products are targeted at a growing PAN India market as well as new inroads in USA & Europe.

“I am a firm believer in partnering with brands which are future-proof and show vast potential for growth. Fast&Up is undoubtedly getting it right with their focus on accessible high-quality nutrition products. Nutraceuticals is a sector which as-a-whole has immense scope and Fast&Up has an impressive track record of proven success via their unique business model, being run by a passionate young founding team. I look forward to being part of their growth story,” said Akash Prakash, CEO of Amansa Capital, new investor during the current round of fundraising.

Fast&Up, launched in India in 2015 and in 2018 in Italy, will now go global with an aggressive outreach strategy while ensuring that the brand legacy is strengthened pan India through Omni-channel retail across digital and store sales. The flagships products such as Fast&Up Charge (India’s number One Vitamin C immunity booster) and Fast&Up Reload (electrolytes) continue to retain most demand apart from new segments being introduced.

The company is sharpening its focus and expanding its reach with a focus on health and immunity-boosting; the brand projects to have a much deeper market penetration with current and new products being added to the suite.