Founded in 2012,
BluBox.in is a brainchild of husband wife duo -Harish & Dipti Singla. The Mumbai-based platform offers solutions to brands and retailers who want to venture into the e-commerce segment. It’s a platform that empowers sellers by simplifying their online selling process. It provides advisory, training, tech support and analytics to traditional businesses, helping them make the most of online selling.
Additionally, BluBox also offers its services to online marketplaces. It enables them to on-board maximum number of active sellers, solves the technical challenges faced by sellers and provides multiple channel solutions to marketplace.
Over last four years, the company has managed to partner with 15 plus e-shopping portals. It is offering its expertise to over 150 brands and claims to have grown 10 times in the last 24 months. BluBox is a ‘full service agency’ for renowned online shopping portals - Amazon, Snapdeal, Flipkart, etc. and providing end-to-end services along with advising them on building their online brand by devising the right strategy.
Sujata Sangwan Interacts With Harish Single, Co-Founder & Chief Executive Officer, BluBox.in, and Spoke to Him
Service Offered & USPWhile other players in similar space offer either technology, services or advisory; Blubox offers all through its end-to-end platform, which takes care of all kinds of online selling needs of SMEs.
FundingBluBox had raised last round $100,000 in November 2014.
Revenue Model Our revenue model is primarily based on the service fee charged from the sellers. Blubox charges as low as Rs.50/- per sale order and this low service fees helps 150+ sellers to keep their prices competitive.
Future PlansBlubox wants to build a comprehensive technology platform, which will not only help in selling online through marketplaces but will also help in expanding through offline business, managing brand’s own web portal, inventory-price-product management tools, etc.
Challenges Facedo Poor last mile delivery and logistics in the country
o Connectivity issue in Tier 2-4 level towns
o Taxation complexity
o Low technology awareness among small businesses
o Non-Standardized and poor quality production
Market Size & OpportunityThere are 50 million small and medium enterprises (SME) looking forward to expand their business from traditional ‘Single Sales Channel –SSC’ approach to ‘Multiple Sales Channel – MSC’ approach, where they want to exploit each and every business opportunity available in the market. This opportunity could be in the shape of i.e. online, offline, B2B, B2C, overseas orders, domestic market, SBOs, MBOs, LFRs etc. They all need tools and technology to reach to their customers. With the help of a single platform helping in processing multi-channel sales orders, managing inventory & warehouse, catalog, own website, accounting, CRM etc. Thus, there is a large opportunity for BluBox, where do-it-yourself and do-it-with-assistance platforms shall be launched to help these businesses.
About the CEO (Harish Single, Co-Founder & Chief Executive Officer)As the Co-Founder & CEO at BluBox, Harish oversees the implementation of the company’s product strategy and is focused on building Blubox as the preferred e-commerce partner for the brands. He has a sharp business mind-set with attention to detail. An unwavering passion for product and customer experience, he believes that one of the most significant competitive advantages of a tech start-up is delivering value through products via a team that is deeply committed to a shared mission and values.
Prior to starting his own venture, Harish was associated with HDFC bank and was anchoring strategy for digital bancassurance business. An inspiring leader, Harish brings with him a rich work experience of 19 years across banking and e-commerce. He has also been a prominent speaker at renowned conferences like – Etailing India, Google Business Group and SP Jain Institute of Management.
Harish holds an MBA from ISB Hyderabad. In his leisure time he likes to travel and spend time with his family.
